This is the Read to Lead podcast, episode 370.

Hi, I'm Stephen M. R. Covey, the author of the New York Times and number one Wall Street

Journal bestselling book, The Speed of Trust, the one thing that changes everything.

Shift your professional growth into high gear every time you listen to this. It's the Read to Lead podcast with my friend Jeff Brown. How did people come up with truly original ideas?

The answer is to think outside the box, way outside the box. Hi, I'm Jeff Brown, and this is the

Read to Lead podcast. The podcast is dedicated to your personal and professional growth, where I believe

that if you want to achieve true success in business and in life, if that's your honest or goodness

desire, then intentional and consistent reading is a habit you must possess.

I've developed this podcast to help you not only narrow your reading list, but bring you the key insights and main ideas from some of today's most successful and inspiring authors.

Today, that involves a visit from Cyril Bouquet as we dive into his new book, Alien Thinking,

The Unconventional Path to Breakthrough Ideas.

I'm going to be asking Seerul to share why the ability to innovate is more important now than ever,

how to use procrastination for good, the importance of the outsider advantage, and much, much more.

Recently, I've begun to receive requests for proposals from companies wanting me to come in

in lead meetings or executive workshops, helping with many of the things my new book talks about,

read to lead, the simple habit that expands your influence and boosts your career. That's out on Baker Books in August.

And I'm getting these requests I imagine in part because I've been talking about the book coming out a lot lately.

So if I can help your leadership team get the most out of the books they're reading or maybe

even help with things like instilling a culture of reading in your organization on a larger scale.

I'd love to hear from you. The best way to reach me is shoot me an email, jeff at readtolead podcast.com.

That's Jeff at readtolead podcast.com.

For more than a decade, Seeroute Bouquet has worked at the Institute of Management Development

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