If you can't be different, be better. Here's how solo side hustlers can compete in crowded, competitive, expensive spaces.

What's up, what's up, Nick Loper here? Welcome to the Side Hustle show because sometimes

your best customers don't even know they need your help. So how can you find

them? Well it takes a little creativity

and you'll have to ask, well, what questions do they have

that are somewhat related to my business?

If you Google Washington DC tour guide,

Rob Patingllo is nowhere to be seen.

Yet he still brought in 40 grand last year hosting walking tours in Washington DC

all on the side from his day job.

His secret sauce has been creating helpful tourist-friendly content on YouTube, an outlet largely ignored by his better funded competitors.

Stick around if you hear how Rob has grown TripHacs DC.com into a fun and cash-flowing side hustle, how he leverages

YouTube to reach his target customers rather than traditional tour marketplaces,

and how he's growing the business beyond just himself giving tours. You'll find the full text

summary of our call along with links to all the resources mentioned over at

Sighthussle Nation.com slash Trip Hacks DC. Now whether you're leading private tours or providing another type of service

you're going to need a reliable and professional way to get paid. Our sponsor

Fresh Books has been making life easier for service providers for the last 15 years.

Now's the time to automate your invoicing and get paid faster with credit cards or direct

deposit.

Side hustle show listeners can claim a free 30-day trial of fresh books.

There's no credit card required.

...