In previous episodes of this How to Be Creative Series, we've talked to artists, scientists,

and ventors, and others about their creative process, about having good ideas, and even

more important how to execute those ideas.

Today, we'll hear about a part of the creative process that everyone can relate to, even

if you don't think of yourself as a quote-creative person.

This is something we all do, probably more than we'd like to admit.

It's something that almost no one enjoys, but it is an inevitable and absolutely essential

component of any success.

No, I'm not going to say right here what it is.

I'm going to let you figure that out.

Don't worry.

Won't take long.

Let's start back in the late 1980s.

A young physicist named Saul Perlmutter at the University of California, Berkeley was

looking around for a good research project.

And at that time, I was lucky enough to come across the possibility that we could go back

and make a measurement that people had wanted to do ever since the times of Einstein and

Hubble, which was the measurement of how much the universe has been slowing down in its

expansion over its lifetime.

Ever since Einstein theorized it and Edwin Hubble observed it, everyone knew the universe

was expanding.

But another thing everyone knew was that all the matter in the universe, all the galaxies,

...