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Freakonomics Radio

369. A Good Idea Is Not Good Enough

Freakonomics Radio

Freakonomics Radio + Stitcher

Documentary, Society & Culture

4.632K Ratings

🗓️ 28 February 2019

⏱️ 54 minutes

🧾️ Download transcript

Summary

Whether you’re building a business or a cathedral, execution is everything. We ask artists, scientists, and inventors how they turned ideas into reality. And we find out why it’s so hard for a group to get things done — and what you can do about it. (Ep. 4 of the “How to Be Creative” series.)

Transcript

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0:00.0

So I'm at Harvard, undergrad, I think is like, you know, end of my software year.

0:08.4

And I'm taking this course called Idea Translation, affecting change to art and science.

0:13.5

That's Jessica O. Matthews and this class was back in 2008.

0:17.8

And I had heard from people that they gave you some money to do some cool stuff and that

0:21.8

unlike most universities, they wouldn't own the cool thing that you did.

0:24.6

And I was like, okay, I like doing cool stuff.

0:26.2

I got like inventing, let's see what happens.

0:28.5

Like we should say you were not remotely, you were not an engineer or an engineer wannabe.

0:33.6

I was, well, I was studying psychology in economics.

0:35.4

Like so I grew up wanting to be inventor.

0:37.4

You know, my father is a businessman, my sister who had been in Harvard for two years before

0:42.2

me.

0:43.2

She actually was studying film.

0:45.6

And but she told my dad, my Nigerian dad, that she was studying economics.

0:50.0

I don't blame her.

0:51.0

So two years passes and she graduates and my, they hear, oh, visual and environmental studies.

0:56.2

And my dad has almost has a heart attack in like the graduation stadium.

1:00.1

And so I'm sitting there just like, all right, dad, all right, dad, all right economics.

1:03.7

So anyway, yes.

1:04.7

So taking this course and I remembered thinking back to when I was 17, when I was in Nigeria

1:11.8

and I was at my aunt's wedding.

1:14.6

And as expected, we lost power.

...

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