37. The He Gets Us Campaign: Why Its Portrayal of Jesus is Still a Problem

The Natasha Crain Podcast

Natasha Crain

Christianity, Religion & Spirituality

5 • 1.2K Ratings

🗓️ 7 February 2024

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

Super Bowl Sunday is in a few days, and He Gets Us will once again be running ads as part of their $100 million advertising campaign intended to "rescue Jesus's reputation." Last year, I wrote a viral article on 7 key problems with it. Since people will be talking about it all over again this week, I've done an updated evaluation of the campaign, including reviewing all 43 days of their Bible reading plans. Today I walk through my case that the campaign continues to be very problematic.

Mentioned in the show:

A written version of this podcast is available here: https://natashacrain.com/here-comes-the-he-gets-us-campaign-again-why-its-portrayal-of-jesus-is-still-a-problem/

Last year's article is here: https://natashacrain.com/7-problems-with-the-he-gets-us-campaign/

My Unshaken Faith episode with Alisa Childers on how Jesus never claimed that it was bad to be "religious": https://blubrry.com/1470671/96136650/17-myth-of-the-modern-day-pharisee/

Transcript

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0:00.0	Hey everyone. Welcome to the Natasha Crane Podcast. Today we're talking about the
0:11.2	He Gets Us campaign.
0:12.9	Last year I wrote an article called Seven Problems
0:15.6	with the He Gets This campaign,
0:16.9	in which I critically responded
0:18.4	to the $100 million advertising campaign
0:21.3	that features a website, billboards in major cities, a book, and ads that have been viewed
0:25.4	more than 300 million times.
0:28.4	Perhaps most visibly, the campaign's ads were featured in last year's Super Bowl.
0:32.0	So when thousands of people saw those
0:33.6	ads on the Super Bowl they went searching for more information about them.
0:36.4	My article came up, thank you Google, and it went viral. It actually pulled down my
0:40.7	side at one point because there was so much traffic. So clearly a lot of people
0:44.5	are interested in knowing more about the nature of these ads. Well fast forward to
0:49.4	2024 to today. Super Bowl Sunday is in a few days and He Gets Us will once again be running
0:54.8	ads that generate widespread curiosity. So given the reach of this campaign and the high
0:59.6	interest level in it, I wanted to do an updated evaluation of what he gets us is doing today.
1:05.6	So I wrote this up and I posted a very long article on my website about it.
1:11.4	I think it is actually the longest article I have ever
1:14.2	written in 12 years of writing on my website. So because of that I realize
1:19.6	not everyone is going to read it, not a lot of people like to read things that are super long like that.
1:24.0	And so I've decided to record the article as a podcast today. So those of you who are interested in this campaign and want to be prepared for all the discussions that are going to be coming up very soon,
	...

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