37. Personal Injury Lawyers

The Economics of Everyday Things

Freakonomics Network

Business

4.8 • 1.2K Ratings

🗓️ 19 February 2024

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you can make it through three years of law school, you too might end up on a billboard. Zachary Crockett makes the case.

Transcript

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0:00.0	The accident came without warning.
0:05.0	Now you're injured.
0:08.0	What you do next could cost you tens of thousands of dollars. That's William Shatner, one of
0:15.2	television's most recognizable actors. He was Captain Kirk in Star Trek. He's won two
0:21.7	Emmy Awards. He has a star on the Hollywood Walk of Fame, but in this
0:27.0	commercial he's playing a different role, spokesman for a personal injury law firm.
0:33.3	Don't risk your family's future.
0:35.6	You want more?
0:37.1	All the money you deserve?
0:38.8	Get it done.
0:39.8	Call free right now.
0:41.4	And tell the insurance company company you mean business.
0:46.0	In many cities, ads for personal injury lawyers
0:49.1	have become a part of the landscape.
0:51.6	Attorneys deliver cheesy one-liners in daytime TV spots. Their faces
0:56.2	loom over us on billboards and bus stops. They hold up wads of cash and give
1:01.6	themselves nicknames like the Hammer and Tarzan the Lawman.
1:06.4	These ads might be funny or annoying, but in the personal injury business, they've become a necessity.
1:15.0	If you're going to be successful as a personal injury lawyer on a big time scale in today's market that
1:24.8	really is a marketing circus. We have a seven-figure budget for sure.
1:29.1	For the Freckinomics Radio Network, this is the economics of everyday things.
1:34.9	I'm Zachary Krakke.
	...

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