37. Judy Smith — Managing Crisis Like a Professional Fixer

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Management, Business, Marketing, Entrepreneurship

5.0 • 540 Ratings

🗓️ 8 December 2020

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

"To all the legal folks out there: the bar is higher for you guys now. There's more expected of you." - Judy Smith How did Judy Smith's career inspire the hit TV show Scandal? What does the new crisis management playbook look like? How did the Monica Lewinsky case shape Judy Smith's career? Why doesn't anyone care about sex scandals anymore? How should organizations share their social values in a world of cancel culture? Judy Smith: Crisis Management, the White House, and Scandal Judy Smith wants you to leverage your truth. Judy's work as a world-renowned crisis management expert and entrepreneur has earned her the reputation of being the ultimate “fixer.” She was George H. W. Bush's Deputy Press Secretary, she graduated law school, and her ground-breaking work even inspired a hit TV show: Scandal. For more than 25 years, she has served as an advisor for a host of corporate, celebrity, non-profit, and government clients providing strategic counsel to help individuals and organizations navigate challenging issues. And today, Judy shares that expertise with us. Raising the Bar: Why Law Firms Need to Do More Over the years, Judy Smith has worked with countless attorneys, and she's seen a transformation across the board. In a 24-hour news cycle where all it takes is a couple of tweets, bad news travels fast. You need to be faster. So how can you ensure you beat the other party to the punch? What do you need to do to land the right message? Which platform or vehicle is appropriate? Judy shares her ultimate playbook for world-class crisis communications for the legal industry and beyond. Social Issues and Cancel Culture: How to Tread the Line Recent events have generated a shift in public expectations as they look for organizations to take a stand on social issues. Firms know what is expected of them, but get the message wrong and you'll face backlash. So what's a responsible firm to do? Judy Smith explains the incremental positive steps your firm can take, why writing checks won't get you very far, and why, despite the very real risks of cancel culture, it's still worth putting your values on the line. Key takeaways: Be prepared, act fast. Bad news gets across the globe in 18 seconds, so it’s important to be ready when a crisis strikes. What, when, and how. You must determine the right strategy and the vehicle for each specific crisis communication; not everything can be handled in an email or a tweet. Know when to walk away. Not everything is fixable, even for Judy Smith, so you need to know and accept a lost cause. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Judy Smith Website Judy Smith Twitter

Transcript

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0:00.0	You know, the days when lawyers and communicators get together and say, oh, let's put it out on a Friday at 5 or let's just put this vanilla statement out, none of that works anymore.
0:13.8	That's Judy Smith, crisis management expert, professional fixer, and the inspiration for the popular TV show's scandal.
0:30.6	It takes bad news, travels internationally about, somebody said 18 or 19 seconds, right? It takes you that long to track down the client and call and try to figure out what we can say.
0:41.3	I'm Michael Mogul, founder and CEO of Crisp Video, the nation's number one law firm growth
0:46.2	company. I've built my business through practice, not theory. Crisp started with just $500
0:50.7	to my name and has grown to over eight figures in revenue over the last few years,
0:54.8	earning a spot on the Inc 500 list of the fastest growing private companies in America.
0:59.0	Our approach has been to take everything we've learned about generating massive growth within our own organization
1:03.4	and help the country's most ambitious and committed law firm owners do the same for theirs.
1:08.1	In each episode of this podcast, I sit down with innovative market
1:11.1	leaders from the legal industry and beyond. To learn from those who thrive in the face of adversity,
1:15.8	challenge the status quo, and define what it means to be a true game changer. I sat down with
1:20.6	Judy Smith to discuss the art of crisis management, particularly as it pertains to entrepreneurs
1:25.0	and law firm owners today. So I would say to all the,
1:28.8	you know, the legal folks out there, the bar is higher for you guys now. There's no more as
1:34.5	expected of you. That's coming up on the Game Changing Attorney podcast. Judy Smith is well known as a professional fixer.
1:47.4	In fact, her company specializes in crisis management.
1:50.8	But what do those terms really mean?
1:53.0	Well, let's see.
1:53.7	They mean no sleep.
1:55.3	That'd be one.
1:56.4	Bags under your eyes.
	...

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