37. 4 Ways To Show Social Proof on IG Stories & Sell Through Instagram DM

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 13 April 2020

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you’re looking for tangible Instagram marketing tips to implement, this is the episode for you. Today I’m chatting with my friend Shannon Lutz, owner of The Social Bungalow. Shannon has a true gift for teaching, and I’m so excited for you guys to hear her breakdown of how to create social proof on Instagram stories using her 4 part methodology: Results, Money Where Your Mouth is, Showing You’re In Demand, and Mini Trainings. My other favorite parts of our conversation include what she learned from marketing for celebrities like J. Lo and A Rod, unique strategies to convert your followers into buyers in DMs, and why business is a continual pivot. Connect With Shannon: 1. @thesocialbungalow on Instagram 2. The Social Bungalow Online If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to the Keep a Coldest CEO podcast, episode 37.
0:04.0	If you're looking for tangible Instagram marketing tips to implement, this is the episode for you.
0:10.2	Today I'm chatting with my lovely friend Shannon Lutz, owner of the social bungalow.
0:15.1	Shannon has a true gift for teaching, and I'm so excited for you guys to hear her breakdown of how to create social proof on Instagram
0:21.9	stories using her four-part methodology. Results, money where your mouth is, showing you're in-demand,
0:28.4	and many trainings. My other favorite parts of our conversation include what she learned from
0:33.2	marketing for celebrities like J-Lo and A-Rod, unique strategies to convert your followers into
0:38.8	buyers in Instagram DMs, and why business is a continual pivot.
0:51.3	Welcome to the Cubicle to CEO podcast.
0:55.5	I'm your host, Ellen.
1:09.0	Each week on this podcast, learn from the best and brightest in business who have paved their way to the top of the corporate and entrepreneurial worlds, as well as those new to the CEO game, like myself, who are working in the trenches to build our empires.
1:18.2	Listen in as these leaders impart their wisdom, inspiration, and encouragement to empower you to become the CEO of your dream business and life. Thank you. All right, everyone, you are in for a real treat today because I have my friend
1:36.1	Shannon here. She is the founder of the social bungalow and an incredible Instagram expert
1:42.2	who is going to share some juicy goodness with us. So if you don't
1:45.5	have a pen and paper in hand, definitely grab one or pull out the notes app on your phone because
1:49.7	you're definitely going to be wanting to take down some of our tips today. So Shannon, welcome.
1:54.6	Oh, what an intro. Thanks, Ellen. I'm so excited to be here. Okay, so before we dive into the
2:00.0	strategy side of things, I do want the listeners
2:02.5	to get to know you a little bit better, your background, and, you know, what the social
2:06.9	bungalow is all about. So can you tell us about, you know, Shannon pre-entrepreneurship and then
2:12.5	also what your vision for the social bungalow is, really? Yeah, absolutely. So I am a 10-year marketing
2:20.3	vet, as I say, from the corporate world because it was kind of like being in nom with all
	...

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