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Main Street Business

369: What's Your Why for 2022: Designing Your Strat Plan

Main Street Business

Mark J Kohler and Mat Sorensen

Tax Reform, Entrepreneurship, Business, Irs Updates, Tax Tips, Legal Compliance, Business Structure, Tax Prep, Accounting, Tax Strategies, Management, Financial Reporting, Estate Planning

2.4584 Ratings

🗓️ 7 January 2022

⏱️ 47 minutes

🧾️ Download transcript

Summary

Hear a very emotional and introspective discussion about the thoughts and feelings Entrepreneurs share about their "Why". Then...Mark and Mat apply this important concept to designing your 2022 Strategic Plan to better succeed in reaching your goals this year. For more go to: Mainstreetbusiness.com Grab my eBook 30 Unique Strategies Every Business Owner Should Know! You don't want to miss this! Secure your tickets for the #1 Event For Small Business Owners On Main Street America:&...

Transcript

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0:00.0

Welcome everybody to this week's episode of the Main Street Business Podcast.

0:10.6

My name is Mark Kohler.

0:11.7

I'm here with the illustrious, Matt Swanson.

0:15.3

Yes, illustrious, I take that.

0:18.6

I've been called worse, so that's good.

0:20.7

Yeah, yeah. I'm this. I've been called worse. That's good. Yeah, yeah. I'm, uh, this, I'm on, I'm, we're kind of doing a little bit of country,

0:26.2

a little bit of rock and roll for you old Donnie Marie fans. Uh, this Matt's in the office.

0:31.9

I'm outside. I've spent new years at the Rose Bowl, first ever.

0:40.4

I know. This is an amazing game. It was an end how I'd like. But it was still an awesome. It was a great game. I was watching it in a sports bar.

0:47.2

Not as fun. Yeah. It was electric. And to be in a bowl game of the, mean the what do they call the granddaddy of

0:55.2

them all whatever the Rose Bowl I mean it was the tradition there it was really a neat experience

0:59.6

so I'm still in SoCal running around and I've got a little greenery here behind me to break it up

1:05.6

so Matt and I are trying to so for the oh just bump my camera there so that um some of you catch this on

1:11.4

youtube you'll see matt in the office crank and i'm here cranking just outside enjoying the

1:16.8

good good vibes yeah headed back um tell the topic today matt this is a good one yeah yeah we want

1:24.9

to talk about strategic planning we're going to hit that but we also want to talk about and get it kind of your why, you know, I think Simon Sinek's guy says start with why. But we want to kind of dig down and get a little more touchy-feely. We're doing on ourselves right now in planning, trying to set a vision and course for what you want to do.

1:44.9

Because you've got to do that before you go set the plan.

1:47.8

Let's take a moment.

1:49.4

We're going to do that today.

1:50.9

Break some thoughts down and then create a plan of action on what we want to accomplish.

1:56.4

Yeah.

1:57.0

And I feel strongly.

...

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