#369 S2 Episode 238 - IT’S JUST A SHORT STORY: Tommy Short’s Story And His Road From Officiating To Coaching

Sales Transformation

Leadium

Social Selling, Daily Sales Tip, Sales, Selling With Video, Sales Mindset, Marketing, Sales Management, Enterprise Selling, Sales Leadership, Founder Led Sales, Sales Tips, Sales Podcast, Business, Collin Mitchell, Founder-led Sales, Sales Prospecting, Management, Outbound Sales, Sales Advice, Sales Training

5 • 2.1K Ratings

🗓️ 28 July 2022

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

Your greatest game is the court of life. In this latest edition of Sales Transformation, we will be stepping back from sales experts and stepping into the life of a sports professional. Introducing Tommy Short, former basketball officiator turned one-on-one coach, and founder of Think Better Perform Better. Jump in as Tommy shares with Collin the early stages of his career and how it led to who he is today, only here in the latest episode of Sales Transformation. Power up your podcast experience by joining our Free Podcast Community! Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need! HIGHLIGHTS Introducing Tommy Short Officiating as the groundwork for coaching The road from officiating to coaching Family as inspiration to step back Speak, review, repeat QUOTES How Tommy defines officiating: “Officiating is a microcosm not only life but of sales, right, like have to make decisions.” Tommy’s family is at the top of his standards: “I wanted to create my own personal standard, and I wanted to create boundaries, and I came up with a list of things and family was the first thing at the top.” Why Tommy still chooses to speak today: “That's the reason that I still do speaking today, and it only fills about 30% of the bucket, but it still gives me that juice to prepare for the speech and the actual speech.” Connect with Tommy and learn more about what he’s been working on! About Tommy About Think Better Perform Better Think Better Perform Better Website Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to: About Collin About Salescast Salescast Community Sales Transformation Wanna kick off your own kick-ass podcast? Already have one? How about growing it, or even monetizing it? LET’S TALK.

Transcript

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0:00.0	Sellers are told to sell to the persona, but what if there was a better way to be
0:06.2	more authentic by personalizing the entire sales process all the way from
0:11.5	prospecting to closing.
0:13.7	Humantic AI makes this possible. You can gain personality insights that enable
0:20.1	you to sell the way your buyers want to buy. Head over to Humantic.ai to claim
0:26.4	your free trial so you can book more meetings and close more deals.
0:37.6	Buying behavior has changed. Prospects don't click on links and emails anymore
0:42.7	and they don't watch the videos you spend hours creating every week. Instead,
0:47.4	send personalized gifts and memes using video. You can quickly create engaging
0:52.2	personalized content that immediately grabs your prospect's attention, helps
0:56.8	you stand out in the inbox and does it all without forcing them to click
1:00.6	anything or go anywhere. Head over to vidu.io slash salescast to sign up for
1:07.9	free and spend less time getting your messages across and more time selling.
1:22.4	My name is Colin Mitchell and welcome to sales transformation a daily
1:26.4	podcast with the best moments from the most respected people in the sales world.
1:30.8	The goal of this show is to give you a daily dose weekends included in 10
1:35.3	minutes or less to help transform the way you sell. I hope you enjoy today's
1:39.9	episode and now to David to tell you what you can expect in today's episode.
1:49.2	The greatest game you'll ever play is the Court of Life. And in this latest
1:53.5	edition of sales transformation, we will be stepping back from sales experts and
1:59.0	instead step into the life of a sports professional introducing Tommy Short,
2:04.2	a former basketball officiator and now the founder of Think Better Perform Better.
	...

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