369: 3 Steps to Start an Email List (Even if You Don't Have a Business)

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 17 June 2020

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Please hit play for a personal and timely update from Jenna. As we move forward with our business content, please expect me to infuse content that is candid, sharing some of the things I am experiencing and learning in this time. This will be me removing the leader hat and leaning into being the student. I only ask that you stick around and learn with me, if you’re ready. Stay tuned as we adjust in forward motion. Now, onto the show. When it comes to marketing, so many business owners are getting it wrong. They are so focused on social media and when social media is your ONLY marketing strategy, you’re building your business on borrowed land. You don’t own the followers, you can’t control the platform, you’re not in control of the changes, shifts, or the experience people are offered. Business owners should have two main priorities -- that’s it -- two. You should be starting or growing your email list and the sole focus of your social media is to be the handshake, the connection creator, that invites people off of the platforms and on to said list. Let's focus on your email list. The goal of my social media channels is to guide people to my email list so that I can serve them well in their inbox and eventually invite them to join a paid program or take advantage of an offer. That’s it. Digital marketing simplified, so let’s dive into all things starting your email list. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/3stepsemail/

Transcript

Click on a timestamp to play from that location

0:00.0	All of my listeners were business owners, and we need to address the elephant in the room.
0:05.0	We're working in a new environment. The world is changing on a day-to-day basis.
0:09.3	Now, behind closed doors, I've been asking myself a lot of hard questions and exploring what forward will look like.
0:15.0	I have something personal that I'll be sharing with you soon, and I wanted to note that we are not back to business as usual.
0:21.0	The usual is what got us here, especially considering what parts we all play in the unification of the human race.
0:27.5	Now, this particular episode, it fits into our normal framework, honoring my commitment to serve my community.
0:33.2	As we move forward with our business content, please expect for me to infuse content that is scanned
0:38.4	and sharing some of the things I'm experiencing and learning in this time.
0:42.2	This will be me removing the leader hat and leaning into being the student.
0:46.9	I only ask that you stick around and learn with me if you're ready.
0:50.0	Stay tuned as we adjust in forward motion, now onto the show.
0:55.4	The main thing that I want for you to walk away with today is the tools to start an email as no matter where you're at with the business side of things,
1:02.2	and the belief that you deserve to show up in people's inboxes.
1:06.6	Hey, my name is Jenna Kutcher, and I am obsessed with all things business, marketing, numbers, and helping you to navigate both the messy and the magical seasons of this thing called life.
1:16.6	I'm a small-town mama who took a $300 camera, grew a successful photo-biz, and now I work from home and run a seven-figure online business.
1:24.0	I teach you the tried and true secrets to building a career you adore.
1:27.9	Shia away from the real talk?
1:29.3	No way.
1:30.4	Money, hardship, growth, loss, and marketing are all topics we discuss here.
1:34.4	Think of this as your one-stop shop for happy hour with a gal pal mixed with business school.
1:39.0	Pull up a seat, make sure you're cozy, and get ready to be challenged and encouraged while you learn.
1:43.8	This is the Gold Digger Podcast.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.