We're in luck though, Dan. I mean, we've been, we've both been in this rack a long time.

And in the years since Macworld, Rest in Peace, poor one out for old Macworld, January

announcements have been you and far between, it's usually sort of a dead zone before spring,

which I think honestly is one of the reasons, one of the, Apple was not going to stick with

Macworld Expo for long anyway, they wanted, they were shifting from a, we're one of many companies

in this industry and we do things that normal companies in this industry do to wear Apple.

Right. Yeah, my favorite story about the year we were at Macworld Expo, where an Apple had pulled out.

I was actually doing a talk on the show floor with our pals, Paul Kvassis, John Moltz,

and a guy stopped us after our, after our little talk on the floor and he was from Germany and he

asked us where the Apple booth was and we're like, sorry bad news. And in the year since, I think Paul

ad lib this, but he had the, but I have fun all the way from Germany to see the Apple.

You just look very for Lauren, you were like, sorry to break it to you, there's an Apple store,

you can walk there, it's pretty much the same thing. I, it is very sad, sad but funny at the same time.

Yeah. Apple, you know, who knows, we might still get some springtime announcements.

In recent years, there's often been something in the March, April timeframe, you know, and,

because they don't have these set in stone conferences like Macworld to worry about, they, you know,

they just announced them when they're ready. And if it's, you know, the last week of March or it's

the second week of April, it doesn't matter, there's no tradition. Really, the only two things that

seem to be on a dead set annual schedule are WWDC somewhere in like, with a starting date on a

Monday with single digits in June, right? Might be the first Monday, might be the second Monday,

but it probably starts with a single digit. And an iPhone event in like the first Tuesday after

Labor Day in September, roughly, you know, one of those first Tuesdays in September. And everything

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