You know, it's like, however you get into bourbon, it's fine and it's good.

But, yeah, the historical side gets old after a while, I would think.

No pun intended.

This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen.

And I'm one of your host, Kenny Coleman.

Well, we're back with The Roundtable.

It's our monthly show where we look at new and interesting angles that are happening in our bourbon ecosystem.

We all know that marketing plays a pretty big role in whiskey.

There always needs to be a story that sells the brand.

And last week, an article in Vine Pair sparked a question for us as to whether or not you need heritage for American whiskey.

So how important is it to have a deep lineage to bourbon,

and is that necessary for customer appeal?

And in the second half of the show, we break down finished bourbons,

and why in the past few years we have seen a big surge in new ones,

and what makes that attractive to more consumers?

With that, enjoy this week's episode, and now here's

Fred Minnick with Above the Char. I'm Fred Minnick, and this is Above the Char. This week's idea

comes from Adam Lynchenstein, I don't hope I said that right, Patreon member who writes me on

Fredminic.com.

What's the history of availability of barrelproof bourbons?

Ooh, we're going to get in the weeds here, Adam.

I really love this.

...