368 Culture Built My Brand by Mark Miller
The Marketing Book Podcast
Douglas Burdett
5.0 • 869 Ratings
🗓️ 28 January 2022
⏱️ 74 minutes
🧾️ Download transcript
Summary
Culture Built My Brand: The Secret to Winning More Customers Through Company Culture by Mark Miller and Ted Vaughn
About the Book:
Unleash the power of your culture. Propel your brand forward.
Too many executive leaders settle for inadequate employee performance, mediocre outcomes, and unremarkable earnings.
But this doesn't have to be your organization's reality. There is a way to break through the inertia to engage your team, drive better results, and attract a tribe of loyal customers―by tapping into the greatest driver of brand success: your internal company culture.
The authors have led nearly 100 rebrands for purpose-driven organizations with their team at Historic Agency.
Their decades of experience and research have culminated in Culture Built My Brand, your roadmap to winning more customers and turning them into raving fans.
With practical steps and customizable tools, this easy-to-follow guide gives you the know-how you need to tap into your company culture to create an authentic brand that stands out from the competition.
About the Author:
Mark Miller is the co-founder of Historic Agency where he leads product strategy, marketing transformation, and brand.
He has rebranded nearly 100 organizations and also specializes in all things strategy including brand, product, and marketing.
And, interesting fact - he was once denied a passport because the U.S. State Department confused him with a fugitive named Mark Miller (no relation) who was born on the same day, the same year, and in the same state.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/culture-built-brand-mark-miller
Transcript
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| 0:00.0 | This is Mark Miller co-author of Culture Built My Brand the secret to winning more customers through company culture and you are listening to the marketing book podcast |
| 0:11.0 | Welcome to the marketing book podcast helping you keep up with the smartest thinking in the quickly changing field of modern marketing and now here's your host Douglas Burdett. |
| 0:22.0 | Hello, thanks for joining me on the marketing book podcast, |
| 0:25.0 | where each week I publish an interview with the author of a new marketing or sales book, |
| 0:29.0 | and which has been named by Forbes and LinkedIn, amongst others, |
| 0:32.0 | is one of the top marketing |
| 0:33.3 | podcast. Don't worry about taking notes. You can find links to everything linkable |
| 0:37.0 | in this episode's website page at marketingbook podcast.com and since I get to read every book featured on the show, if I can recommend a specific |
| 0:46.0 | marketing your sales book or any other resource I know of for whatever challenge you're facing, |
| 0:51.0 | send me a LinkedIn connection invite with a message that you're a |
| 0:53.4 | listener and I will do my best to get you pointed in the right direction. My name |
| 0:58.0 | again is Douglas Burdett. All right let's get on with the show. Today we welcome Mark Miller to talk about the book he's co-authored with Ted Vaughn, Culture |
| 1:06.4 | Built My Brand, the secret to winning more customers through company culture, published |
| 1:11.0 | by Amplify. |
| 1:12.4 | Mark Miller is the co-founder of Historic Agency |
| 1:15.8 | where he leads product strategy marketing transformation and brand. He has |
| 1:20.8 | rebranded nearly 100 organizations and also specializes in all things strategy including |
| 1:27.0 | brand, product, and marketing. |
| 1:30.2 | And interesting fact, he was once denied a passport because the US State Department confused him with a fugitive named Mark Miller who was born in the same day, year, and in the same state. Mark congratulations on Culture Built My |
| 1:44.7 | Brand and welcome to the marketing book podcast. Thanks Douglas and yeah Mark |
| 1:49.2 | Miller is a very common name apparently. It is I looked I looked you know when you do when you're the |
| 1:53.0 | host the marketing book podcast you you know not you don't just read the book you do the |
... |
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