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The Side Hustle Show

367: Zero to $20k/Month in a Year: Affiliate Marketing Case Study

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.71.6K Ratings

🗓️ 26 December 2019

⏱️ 50 minutes

🧾️ Download transcript

Summary

Helping people make decisions is a big business! In fact, these two Side Hustle Show listeners started a website to do just that, and it's now bringing in $17-20k a month. Oh, and the project is only a little over a year old. Alex Goldberg and Healy Jones run a site called FinvsFin.com, which focuses on reviews and comparisons of direct to consumer brands. They earn money as affiliates -- basically earning a commission on sales that are referred through the site. Full Show Notes and PDF Highlight Reel: Affiliate Marketing Case Study: Zero to $20k/month in a Year Ready to Start a Site of Your Own? My free video series will help you get online quickly and affordably. FinvsFin is an example of what I’ll call the modern comparison shopping site -- helping readers make decisions and getting paid for it. And since comparison shopping was my original side hustle over a decade ago, this was especially fun to dive into. The impressive part is that this is still very much a side hustle. Both Alex and Healy have full-time jobs, and their business falls under the “passive income" business model. Tune in to hear how Alex and Healy prioritize and create their content, what they’re doing to market the site and drive traffic, and how you can borrow some of their same strategies in your own niche.

Transcript

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0:00.0

Here's how two friends are bringing in up to 20 grand a month helping people make decisions.

0:07.0

What's up, what's up Nick?

0:11.0

Loper here, welcome to the Side Hustle Show because a year from now, you're

0:14.6

going to wish you started today.

0:16.8

It's our last episode of 2019.

0:19.7

Hopefully it's been a year filled with progress for you.

0:22.2

Hopefully you're in a better place now

0:24.2

than you were 12 months ago.

0:25.6

That is certainly the case for my guests today

0:28.0

who have taken their little side hustle project

0:30.2

from zero to up to 20 grand a month in revenue during that time.

0:35.0

Alex Goldberg and Healy Jones run a site called Finn versus Finn.com

0:40.0

which focuses on reviews and comparisons of direct to consumer brands and earns money as an

0:46.9

affiliate, basically commissions on sales that are referred through the site.

0:51.0

I think Finn versus Finn is an example of what I'm going to call the

0:55.3

modern comparison shopping site, helping readers make decisions and getting paid for it.

1:00.9

And since comparison shopping was my original side hustle over a decade ago,

1:05.2

this one was especially fun to dive into. Stick around to hear how Alex and Healy prioritized and

1:10.8

create their content, what they're doing to market the site and drive traffic,

1:14.6

and how you can borrow some of their same strategies in your own niche.

1:18.6

Notes and links for this one, plus the free PDF highlight reel summary with all of Alex and Healy's top tips from the call are at

1:25.2

side hustle nation.com slash Finn.F.I.N. And while Alex and Healy's results are impressive, it's not like they were born knowing how to do this stuff.

...

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