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The Way I Heard It with Mike Rowe

367: Michael Easter—Scarcity Brain

The Way I Heard It with Mike Rowe

The Way I Heard It with Mike Rowe

History, Society & Culture

4.940.8K Ratings

🗓️ 23 January 2024

⏱️ 63 minutes

🧾️ Download transcript

Summary

367: Scarcity Brain with Michael Easter

The journalist and NYT bestselling author shares his research into why our brains are hardwired for overconsumption, how this scarcity mindset can lead us to take unnecessary risks, and how Inveterate gambling pigeons prove that we can change. It's all from his newest book, Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough.

Transcript

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0:00.0

You millions of loyal listeners.

0:07.0

Is it millions, Chuck?

0:08.0

Or have we crossed over into billions at this point?

0:11.0

It's tough to say.

0:12.0

What comes after billions?

0:14.0

Megabillions?

0:17.0

I shall call it many billions.

0:20.0

I shall call this, scarcity brain, which also happens to be the title of a new book by our friend Michael Easter,

0:27.3

and it strikes me that there could not be a better book for you to read here at the outset of a new year.

0:34.1

And when I say you, Chuck, part of me does mean you, but I was also talking in terms

0:39.1

of the royal you. I am suspicious of advice in general, as most of you know, but this book is

0:48.2

pretty, pretty solid in that area. In fact, the subtitle says it perfectly, fix your craving mindset, rewire your habits,

0:58.8

and thrive with enough. Is that a concept you can get behind? Yes, it is. And it's not so much that

1:06.4

he's giving advice about it. He's basically telling us why our brains do the things we do, this thing

1:12.0

called the scarcity loop that he introduces in it. And he talks about basically why we think

1:19.4

the way we do and recognizing that is the best way to start. You know, I mean, ultimately,

1:23.9

it comes down to you got to decide to do something. But it's good to know why you're doing the crazy stuff.

1:30.1

The thing you're doing anyway.

1:31.8

It's very humbling and very human.

1:34.2

And spoiler alert, when the dust settles, the point is really that we are living in a time of such

1:40.0

unparalleled abundance that our old brains haven't had a chance to reconfigure the way we think

1:49.2

about the reality of that which is scarce. And so we are still functioning in just about every way

...

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