365 CMO to CRO by Rolly Keenan
The Marketing Book Podcast
Douglas Burdett
5.0 • 869 Ratings
🗓️ 7 January 2022
⏱️ 75 minutes
🧾️ Download transcript
Summary
CMO to CRO: The Revenue Takeover by the Next Generation Executive by Mike Geller, Rolly Keenan, and Brandi Starr
About the Book:
As your company's chief marketing officer, you're responsible for your organization's growth and reputation—but you don't have enough control.
Your organization works in departmental silos, with functional leaders pushing their own solutions and feeling satisfied with functional KPIs.
But the kind of exponential growth that creates unstoppable momentum requires your customer-facing departments to fight for the customer instead of their own departmental wins.
You're not the only one who notices—but you are the only one in the perfect position to do something about it.
Discover how to reach your potential and stand out as more than a marketing professional. In CMO to CRO, industry experts Brandi Starr, Mike Geller, and Rolly Keenan show you how to bring revenue to the forefront and make every team's number one objective a seamless customer experience.
You'll learn how to create consistency by reorganizing your business, following the customer, prioritizing revenue, and using CX technology to succeed where your competition fails.
This book presents a revolutionary approach to not only unite the silos but position you as an innovative leader and finally uncover what CX is really about: revenue growth.
About the Author:
Rolly Keenan has more than 20 years of experience in Enterprise software Consulting and marketing strategy and is the Chief Revenue Officer of Tegrita, a full-service marketing technology consulting firm.
He is a graduate of Northwestern University's Kellogg School of Management.
And interesting facts – Rolly is a trained hostage negotiator, and before getting into the business of marketing, technology, and revenue, Rolly was on staff at USA Volleyball in Colorado Springs, working with the best volleyball teams in the country!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/cmo-cro-rolly-keenan
Transcript
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| 0:00.0 | This is Raleigh Keenan, co-author of CMO to CRO, the Revenue Takeover by the Next Generation Executive, |
| 0:07.0 | and you are listening to the Marketing Book Podcast. |
| 0:10.0 | Welcome to the marketing book podcast helping you keep up with the smartest |
| 0:17.0 | thinking in the quickly changing field of modern marketing and now here's your |
| 0:21.9 | host Douglas Burnett. And now here's your host, Douglas Burdett. |
| 0:24.0 | Hello, and thanks for joining me on the marketing book podcast, |
| 0:28.0 | where each week I publish an interview with the author of a new marketing or sales book |
| 0:31.0 | and which was named by Forbes is one of 11 smart |
| 0:33.9 | podcasts that will keep you in the know and named by LinkedIn is one of 10 |
| 0:38.5 | podcasts that will make you a better market. Don't worry about taking notes |
| 0:41.8 | you can find links to everything |
| 0:43.4 | linkable in this episode's website page at marketingbook podcast.com. And |
| 0:48.1 | since you're a listener to the marketing book podcast and I read every book featured |
| 0:52.3 | on the show, if I can recommend a specific |
| 0:54.8 | marketing or sales book or any other resource I know of for whatever challenge you're |
| 0:59.3 | facing send me a LinkedIn connection invite with a message indicating you're a listener so I won't |
| 1:04.4 | mistake you for a spam or ignore you and I will do my best to get you pointed in the right direction. |
| 1:10.4 | I do this podcast to help me and my listeners keep up with the latest ideas that matter most in the quickly changing and somewhat overwhelming world of modern marketing and sales. |
| 1:20.0 | My day job is running a marketing agency that helps manufacturers, industrial companies grow their revenue. |
| 1:25.8 | To learn more about the problems we solve and how we do it, |
| 1:28.8 | visit sales artillery.com. |
| 1:31.8 | All right, enough yackin, Let's get on with the show. |
... |
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