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If you want people to trust your advertising or marketing, you need to show, not tell.

Cody Sanchez, I think she makes some of the

best content on all social media as it comes to business. She's brilliant. You're going to take a ton of

notes. Today, it's a special treat, Cody Sanchez in the house. You saw Donald Trump go

in places like Joe Rogan's podcast, and that interview has been viewed more than 90 million times.

You right now are the newest version of capital with the most precious of all commodities, people's

attention. In a period like we have right now, we are going to be able to buy businesses,

even as content creators in a way we never had before. You have the same thing

as private equity guys who have a lot of capital. You have attention. But the second that you

figure out how to structure attention for equity, you'll never have to use your cash again.

There's a formula to making money. And the formula goes like this. How much risk are you willing to

take? How valuable are your skills? And you need to have recurring income that is not tied to your relevancy, which is what a business does.

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