363: Lo Bosworth Explains Why a Storytelling Strategy Works

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 18 May 2020

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

One of my favorite shows of all time has to be Laguna Beach and I still watch all of the spinoffs that continue to grace our television screens to this day. So when the name Lo Bosworth rolled through my inbox I did a double take. THE Lo Bosworth wants to come on MY show, when I’ve been watching hers for years? It’s so fun to see how Lo Bosworth leveraged that platform and created something of her own. But it wasn’t a straight line from a TV career to running her women’s wellness company. Her career is rich with learning curves and pivots, and honestly, I’m not sure you’ve heard this part of Lo’s storyline before. She’s the reality star we adored, now innovating for women’s wellness in ways you’re going to LOVE. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/lobosworth/ Love the show? These sponsors make it possible! Fiverr: Get 10% off your first order with code: goaldigger

Transcript

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0:00.0	create your identity and make sure that you are selling yourself to look like
0:05.9	ten million dollars. Hey my name is Jenna Kutcher and I am obsessed with all
0:11.8	things business marketing numbers and helping you to navigate both the
0:15.2	messy and the magical seasons of this thing called life. I'm a small town
0:19.1	mama who took a $300 camera, grew a successful photo biz and now I work from
0:23.5	home in Rema 7 figure online business. I teach you the tried and true secrets
0:28.0	to building a career you adore shy away from the real talk. No way. Money,
0:32.6	hardship, growth, loss and marketing are all topics we discuss here. Think of this
0:36.7	as your one-stop shop for happy hour with a gal pal mixed with business
0:40.3	school. Pull up a seat, make sure you're cozy and get ready to be challenged
0:44.0	and encouraged while you learn. This is the Gold Digger Podcast.
0:47.6	Adminit. Does social distancing and quarantine have you going back into the
0:52.0	deep reality TV show archives? One of my favorite shows of all time has to be
0:56.8	Laguna Beach and I still watch all of the spin-offs that continue to grace
1:00.4	our television screens to this day. So when the name low buzzworth rolled through
1:05.0	my inbox I totally did a double take. Like the low buzzworth wants to come on my
1:10.7	show when I've been watching her on TV for years. Now I promised not to be a
1:15.6	fan girl throughout the entire interview but I feel like you and I are so
1:18.7	similar and we grew up watching the same shows and following the same celebs.
1:23.0	The Laguna Beach cast were some of the earliest influencers and it's so fun to
1:27.1	see how low buzzworth lever jet platform and created something of her own. But it
1:32.0	wasn't exactly a straight line from a TV career to running her own
	...

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