Julio De La Cruz discusses growing up in Watts, Armando Barajas filming him, getting let go from New Deal & Started Neighborhood Skateboards, Neighborhood shoe brand in Mexico, moved to Brazil for a while, working for Paul Schmitt, where's all the money in skateboarding, Neighborhood stopped for 20 years but it's back now, running his own wood shoop at his home in Mexico and much more! Timestamps 00:00:00 Julio De La Cruz 00:02:40 Grew up in Watts 00:07:32 Burnt his house burnt down 00:10:50 Armando Barajas filming him & got Julio on New Deal 00:18:59 Sold his skateboard for $50 then found out it was worth $200 00:23:35 Got paid $200 as an am & told everyone he was getting paid, forced New Deal to pay all the riders 00:26:23 "Dream Flip" 00:38:21 Friends with the police and gang members 00:41:18 Getting let go from New Deal & Started Neighborhood with help from Larry Balma 00:51:25 Moved to Brazil 00:56:52 Letting dudes go - just stop paying dudes 01:04:33 Stopped everything when he moved to Mexico 01:09:44 New Deal was funded by Rocco in the very beginning 01:20:25 Neighborhood shoe brand in Mexico 01:30:18 Almost got kidnapped in Mexico 01:43:29 Working for Paul Schmitt 01:53:27 Where's the money? 80% of boards are made in china now 01:59:17 Neighborhood stopped for 20 years, but it's back now 02:00:22 Socrates edited La La Land 02:03:14 Getting robbed - Danny Boy got his camera back from gang members 02:06:07 How he's dye'ing veneers 02:16:56 Trade Shows. The industry is not doing well 02:24:36 Julio thinks we need to clown people out of our industry 02:42:26 Who does he hang with in LA Learn more about your ad choices. Visit megaphone.fm/adchoices