0:00.0	You're listening to the Heart and Hustle podcast. We are your hosts,
0:02.8	Evie McCloud and Lindsay Rowan. Welcome back to the show. Today it's going to be a
0:07.0	really fun conversation. Today we are diving into the time-tailed
0:12.1	classic phrase. I don't know what that meant but yes the phrase under
0:16.4	promise over deliver. It's been I feel like a little bit of a controversial topic
0:20.0	in the industry lately we've had some conversations with some of our good friends and we have some thoughts and we want to like have a little bit of a
0:26.3	a little bit of a discussion about it. Is it good? Is it bad? Is it something that entrepreneurs should be doing?
0:32.2	Mostly service providers.
0:34.0	Is it something that's slimy? Is it outdated? Is it relevant?
0:38.4	We're going to dive into it. And more today.
0:45.0	I've got two words for you that will seriously up-level your business. You ready for it?
0:47.0	Neesh Down.
0:48.0	We're sure you've heard it a million times, how?
0:50.0	Like everyone in their mom tells you to niche down,
0:52.0	but maybe you're still struggling to see the benefits.
0:54.4	Well, we're here to tell you from experience,
0:56.4	it will, in fact, help you sell and scale in the long run.
1:00.5	And once we actually did niche down ourselves, it worked.
1:04.5	Our businesses soared.
1:06.2	Which is why we want to give you an explanation
1:08.2	and then teach you step by step exactly how to niche down.
1:11.7	You excited? Because we know that we are. Go to the
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