One month ago, I published a podcast with Wildcoast, Zach Plopper,

about the environmental initiative known as 30 by 30.

It became newsworthy because the WSL was asking all of their followers to sign and support it.

And a lot of the surf and fishing communities felt as though the initiative was far too vague to simply sign one's name to.

And so they were campaigning for the WSL to provide, or at least seek, a more definitive

plan for what 30 by 30 wants to do with ocean protection, ocean access or closure, or preservation.

And Zach did a great job of giving an overview of the complexity of

environmental protection at large and also an overview of 30 by 30. But for anyone who was

concerned about the vagueness of the initiative, Zach didn't really dispel those concerns.

One comment from Jim Bob on our website said, quote, this show was the best

argument against 30 by 30 I've heard yet. To summarize, please support 30 by 30. We don't really

know what it will entail, just support it, end quote. And I received a dozen or so emails from

people stating that they agree with everything that Zach said.

They found it to be insightful, but they also wanted to hear from someone representing a community

that makes their living off of the ocean whose livelihood might be affected by potential restrictions

put in place by 30 by 30.

And I found a few people to represent that voice.

And today's guest is perhaps the most qualified among them. Casey Shed is a self-professed,

quote, dedicated and subpar surfer from San Clemente. His father, also a surfer, is Bill Shed,

and Bill's father founded a company called Aftco, 63 years ago.

Aftco makes high-performance fishing gear, hardware, but also clothing.

They are a U.S. manufacturer and leaders in the fishing industry.

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