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Now let's jump into the episode. So how does the YouTube

algorithm work? Does uploading a new video kill the momentum of the recent or last video? How does

YouTube determine impressions? One of the biggest hurdles for creators is getting over the idea that

we make a video, we upload that video, and the algorithm pushes that video out.

Try not to think about the algorithm too much because the algorithm's job is to follow the audience.

We're going to be unpacking really how to get views, how do impressions work, and even how do you create viral content.

I'm joined by Renee Ritchie, who's the head of editorial and at YouTube liaison,

helping YouTube empathize with creators and helping creators succeed on YouTube.

And he really is an incredible expert because not only has he been creating content since 2008, one of his channels has grown

to over 300,000 subscribers, and he is a practitioner himself, as well as working at YouTube

and being at all the events. He really can give us some insider insights to help you create

an unfair advantage in 2025 for your YouTube channel and your content.

Renee, welcome back to the podcast. Thank you so much for having me. It's always great to be here.

So we did a community tab post and so many questions came in and I want to hit those in relation to

the algorithm, impressions, video's momentum, why a video has momentum and loses

momentum. But from a high level, can you explain how the algorithm works?

Sure. So I think like one of the biggest hurdles for creators is getting over the idea that

we make a video, we upload that video and the algorithm pushes that video out to viewers when it's actually

the other way around.

...