362 Product Led SEO by Eli Schwartz
The Marketing Book Podcast
Douglas Burdett
5.0 • 869 Ratings
🗓️ 17 December 2021
⏱️ 79 minutes
🧾️ Download transcript
Summary
Product-Led SEO: The Why Behind Building Your Organic Growth Strategy by Eli Schwartz
About the Book:
Nothing can take your business to the next level like great search engine optimization (SEO).
Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales.
If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic.
Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works.
Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.
When it comes to SEO, success often depends not on what you do but on how you do it.
That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques.
You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.
About the Author:
Eli Schwartz is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies.
Eli's strategies have generated millions of dollars in revenue for some of the internet's top websites. He has helped clients like Shutterstock, WordPress, Quora, and Zendesk execute highly successful global SEO strategies.
As head of SurveyMonkey's SEO team, Eli oversaw the company's global operations, helped launch the first Asia-Pacific office, and grew the company's organic search from just 1 percent of revenue to a key driver of global revenue.
Eli's work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynoted conferences around the world.
And, interesting fact – on 9/11 he was working in a job across from New York City's World Trade Center and didn't go to work that morning because he was angry at his boss.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/product-led-seo-eli-schwartz
Transcript
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| 0:00.0 | This is Eli Schwartz, author of product-led SEO, the why behind building your organic growth strategy. |
| 0:07.0 | And you are listening to the Marketing Book Podcast. |
| 0:12.0 | Welcome to the marketing book podcast |
| 0:15.0 | helping you keep up with the smartest thinking in the quickly changing field of modern marketing. |
| 0:20.0 | And now here's your host, Douglas Burdett. |
| 0:24.0 | Hello, and thanks for joining me on the marketing book podcast |
| 0:27.5 | where each week I publish an interview with the author of a new marketing or sales book |
| 0:31.1 | and which was named by Forbes is one of 11 Smart |
| 0:33.9 | Podcast that will keep you in the know and named by LinkedIn is one of 10 |
| 0:38.5 | podcasts that will make you a better market. Don't worry about taking notes |
| 0:41.8 | you can find links to |
| 0:43.0 | everything linkable in this episode's website page at marketingbook podcast |
| 0:47.3 | dot com. And since you're a listener to the marketing book podcast and I read |
| 0:51.0 | every book featured on the show show if I can recommend a specific |
| 0:54.8 | marketing or sales book or any other resource I know of for whatever challenge you're |
| 0:59.3 | facing send me a LinkedIn connection invite with a message indicating you're a listener so I won't |
| 1:04.4 | mistake you for a spam or ignore you and I will do my best to get you pointed in the right direction. |
| 1:10.4 | I do this podcast to help me and my listeners keep up with the latest ideas that matter most |
| 1:15.2 | in the quickly changing and somewhat overwhelming world of modern marketing and sales. |
| 1:20.1 | My day job is running a marketing agency that helps manufacturers, industrial companies |
| 1:24.7 | grow their revenue. |
| 1:25.9 | To learn more about the problems we solve and how we do it, visit sales artillery.com. |
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