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Now, let's get into today's conversation.

Welcome back, everybody. I'm your host, Greg McEEwen and today we have the one and only Derek

Sivers. It's so tricky to even frame Derek. He's sort of one of a kind. I mean he's an American

entrepreneur, an author, a musician, programmer. He's unconventional and that's part of what I think his appeal has been to so many

people in multifaceted life, music, technology, creative pursuits, perhaps best known for CD Baby,

an online platform for independent musicians to sell their music. Then, after having amassed

$100 million in sales, sold it, and then put the proceeds

into a charitable trust because Derek Sivers.

Also well known for those that recall it, the TED talk in 2010, how to start a movement.

It's short, it's incisive, it's memorable, it's its own sort of movement about the importance

...