4.9 • 816 Ratings
🗓️ 12 August 2024
⏱️ 28 minutes
🧾️ Download transcript
With billions of people using TikTok daily, the platform has quickly transformed into a powerful search engine and dynamic shopfront. Recognizing this shift, TikTok Shop is becoming an essential part of modern e-commerce strategies.
In this episode, I talk with Mina Elias about the potential of TikTok Shop and how it can enhance your Amazon business strategy. Mina explains why investing in TikTok Shop is a smart move for sellers who want to stay competitive. We discuss how TikTok's unique algorithm can boost your brand's visibility, drive traffic, and increase sales.
Whether you're looking to expand your reach or diversify your sales channels, this conversation offers valuable insights on leveraging TikTok Shop as part of a comprehensive Amazon strategy.
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0:00.0 | Let's break down TikTok shop. It's honestly a genius, genius move. You have TikTok, which is a social platform. |
0:06.0 | Billions of people every single day are on TikTok. They're swiping, they're scrolling, whatever they're doing. |
0:11.0 | So it's becoming like this place where people are researching and getting their information. |
0:14.0 | It's becoming almost like a search engine and people are like addicted to scrolling. |
0:18.0 | So they've really been able to capture people. So that's kind of like |
0:21.4 | bucket number one, right? They have audience, not just regular audience, audience like that is living on |
0:26.2 | there. |
0:30.9 | What's up guys? You're listening to another episode of Selling on Amazon with Andy Isam. |
0:44.0 | I'm here again, guys, for the third time with our good friend, Mina Elias, to talk about TikTok shop. Mina, thank you so much for jumping on the podcast again. |
0:49.2 | Dude, thank you for having me again. I know we missed our lucky streak of the 08s, but, you know, we're back at it. |
0:56.2 | And I have a lot of cool stuff I want to share today. |
0:59.7 | We were joking just before we started recording this episode. We were joking that we ruined our streak. |
1:04.8 | The first time Mina came on, it was episode 108. So for those of you guys who are listening right now, |
1:09.9 | if you want to hear the other |
1:11.1 | interviews with Mina, episode 108, that was our first, our first episode together. Then almost |
1:17.1 | exactly a year later, we recorded episode 208. Now we're on episode 351. So again, we both got |
1:24.9 | busy. We kind of, you know, missed the streak, but that's okay. We're still |
1:28.0 | super stoked for you to be here, Mina. And you are by far the most listened to guest on my podcast. |
1:36.3 | So that's another cool feat here. But guys, we're going to talk about TikTok shop. And I'm actually |
1:41.3 | stoked to talk about this topic because this is something that I'm |
1:44.3 | still trying to figure out and I'm still diving into. But Mina's had a lot of good experience and |
1:49.0 | success with TikTok shop. So Mina, talk to us a little bit about, you know, why we should be |
... |
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