361: How to Get More Clients … By Interviewing Them

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.7 • 1.6K Ratings

🗓️ 14 November 2019

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

Would you trade $200 for $4,000? That’s exactly what today’s guest, Josh Elledge is doing. Josh runs a kind of modern PR service for small businesses and has developed a unique and innovative way to break through the marketing clutter and have real conversations with real prospects -- and do it at scale. He’s found a way to create what he calls “a speed dating environment.” That's his metaphor for the revolving door of new prospects he’s interviewing and selling his services to. To do this, Josh has created a podcast called The Thoughtful Entrepreneur. It serves as a platform for business owners to talk about their businesses, and for Josh to demonstrate to them how he can improve their visibility. It’s a win-win, and with streamlined processes in place, Josh is seeing a return of around $4,000 for every $200 he spends on producing his show. If you’re a current or aspiring freelancer, consultant, coach, or agency owner… this is gold. Tune in to hear how Josh does his proactive prospecting, how he’s turning his content creation into sales conversions, and the foundational ground game he’s got set up that makes this all work. Full Show Notes: How to Get More Clients … By Interviewing Them

Transcript

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0:00.0	Would you trade $200 for $4,000?
0:05.0	That's exactly what today's guest is doing with a unique and innovative way to break through the marketing
0:10.6	clutter and have real conversations with real prospects and do it at scale.
0:18.0	What's up, what's up Nick? Loper here. Welcome to the Side Hustle show
0:21.1	because you can get everything you want in life if you just
0:23.7	help enough other people get what they want. That's been the name of the game for Josh
0:28.6	Elage who runs kind of a modern PR service for small businesses called Up My Influence.com.
0:35.4	Josh came to recognize the power of the media in another business of his, which led to more
0:40.5	and more people reaching out with questions on how to get more exposure in the press.
0:44.8	So what started as a side project is now a 20-plus person agency with new clients bringing in
0:50.0	four to six thousand dollars in revenue on average.
0:53.3	When I ran into Josh at FinCon earlier this year, he told me about some of the media placement
0:58.6	results he's getting for customers and about the innovative system he'd built for consistently connecting with new clients.
1:05.2	And that's what we're diving into in today's show.
1:08.0	If you're a current or aspiring freelancer, consultant, coach, or agency owner, this is going to be gold.
1:14.7	Stick around to hear how Josh does his proactive prospecting,
1:18.0	how he turns content creation into sales conversations,
1:21.0	and the foundational ground game he's got set up that makes this all work.
1:24.9	Notes and links for this episode, plus the full text summary with all of Josh's top tips from the call
1:29.5	are at side hustle Nation.com slash Josh.
1:32.8	Kind of surprised that one wasn't taking it.
1:35.0	Now, Josh has been honing his skills as an entrepreneur for the last decade,
	...

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