361: 12 Indispensable Success Secrets from the Hype Handbook with Michael F. Schein
Read to Lead Podcast
Jeff Brown
4.9 • 532 Ratings
🗓️ 9 March 2021
⏱️ 43 minutes
🧾️ Download transcript
Summary
If you're a business owner, entrepreneur, executive, artist, activist, or thinker who can honestly say that you are truly trying to make the world a better place, it is your moral imperative to learn how to harness raw emotion and irrational thinking to your benefit.
The post 361: 12 Indispensable Success Secrets from the Hype Handbook with Michael F. Schein first appeared on Read to Lead Podcast.Transcript
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| 0:00.0 | This is the Read to Lead podcast, episode 361. |
| 0:12.7 | It's just extremely important to me that all of the people out there who are creating good businesses and great works of art and great causes get |
| 0:21.9 | really comfortable with drawing attention to themselves and getting people emotional around |
| 0:27.2 | their ideas and then learning how to do it. |
| 0:29.5 | Hi there. |
| 0:30.3 | My name is Jeff Brown and you've found the Read to Lead podcast. |
| 0:34.1 | I launched the show nearly eight years ago to help aid in your personal and professional |
| 0:38.4 | growth. You see, I believe that if you want to achieve true success in your business and in your |
| 0:43.2 | life, then intentional and consistent reading is a habit that you must develop and cultivate. |
| 0:48.6 | The podcast is designed to help you figure out what you should be paying attention to, and my |
| 0:52.7 | conversations with authors are designed to help you figure out whether or not this is a to, and my conversations with authors are designed |
| 0:54.6 | to help you figure out whether or not this is a book you want to dive into even more deeply. |
| 0:58.7 | Quick warning, a lot of listeners tell me they spend more money on books than they would otherwise |
| 1:03.3 | because they listen to this show. So keep that in mind. Today we're going to talk with Michael F. |
| 1:08.7 | Shine, that's spelled S-C-H-E-I-N, and we'll be digging into his new book, The Hype Handbook, |
| 1:14.8 | 12 indispensable success secrets from the world's greatest propagandists, self-promoters, cult leaders, |
| 1:21.1 | mischief makers, and boundary breakers. Basically, why should all those using hype for nefarious reasons have all the fun? |
| 1:28.1 | Michael and I will be digging into some of these success secrets, including things like the concept of picking a fight as well as the importance of picking the right enemy, the advantages of talking differently than most of us do about our own accomplishments, the so-called science of hype and much, much more. |
| 1:44.8 | Hype and self-promotion certainly can be something that many of us struggle with. |
| 1:48.4 | I know I have over the years, but with practice have managed to get over. |
| 1:52.6 | Let me demonstrate. |
| 1:53.5 | For example, I have a new book coming out in August of this year, August the 31st, called |
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