360: Why We Create Our Own Glass Ceilings

The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix

Natalie Eckdahl

Business, Female, Podcaster, Tank, Twitter, Media, Biz, Social, Management, Mom, Entrepreneurship, Chick, Productivity, Children, Eckdahl, Google, Facebook, Shark, Entrepreneur, Plus, Paradise, Balance, Bizchix

4.8 • 630 Ratings

🗓️ 7 March 2019

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you have been around a while, this is going to be a little different. Let’s call it Natalie unplugged. No editing. No music. Just me sharing.

This episode is inspired by International Women’s Day and the goal of Gender Balance and a conversation we had in The BizChix Coop which is the private FB group I host for women entrepreneurs.

I asked the women in there what was holding them back from charging more.

We had one of the most engaging conversations ever with that post. It currently has over 230 comments on it.

I knew that you were struggling with pricing. I knew that you were struggling with how to charge more, but I didn't understand all that was behind it.

A study by Freshbooks, found that women who work for themselves earn 28% less than their male peers.

I see lots of statistics about the state of small business for women, but very little explanation of WHY.

Why do we have a 28% gap when women are seemingly in charge of their own wages?

Join me as I share why I think we struggle to charge more and what we can do about it!

Check out the article I published on Medium. I'd be honored if you would share the article and/or this episode.

Let's help women make more!

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I have some free resources at BizChix.com/stages where I go through the stages of small business and the challenges you may be facing at each stage. It also lists all the podcasts episodes I have recorded that can support you at that stage.

This content was first published at BizChix.com/360.

Transcript

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0:00.0	Hey there. This is Natalie Eckdahl host of the BizChicks podcast. If this is your first time listening, welcome.
0:07.8	If you've been around a while, this is going to be a little different. Let's call it Natalie Unplugged. No editing, no music, just me sharing.
0:19.2	This episode is inspired by International Women's Day and the goal of
0:23.9	gender balance and a conversation we had in the biz chicks coop, which is the private Facebook
0:29.1	group I host for women entrepreneurs. I asked the women in there, what is holding them back from
0:35.1	charging more? We had one of the most engaging conversations ever
0:39.7	with that post. It currently has over 230 comments on it. I knew that you were struggling with
0:45.6	pricing. I knew that you were struggling with how to charge more, but I didn't understand all that
0:52.1	was behind it, which led me down a path of investigating the
0:56.1	stats out there. There was an incredible study done by the U.S. Women's Chamber of Commerce,
1:01.4	and here is what they found. Women own nearly 10 million businesses in the United States,
1:08.3	representing 36% of all businesses and generate 1.4 trillion in revenue annually.
1:15.3	That sounds amazing, right?
1:16.5	1.4 trillion in revenue. But women-owned firms produce only 4% of all U.S. revenues. So we own 36% of the businesses, but we're generating only 4% of
1:33.7	the revenues. That means that male-owned firms make 96% of the revenue. 70% of women-owned businesses
1:43.5	have less than 25,000 in revenue annually.
1:48.6	You can't run a business really on 25,000 in revenue, and you really can't support a family
1:53.6	in 25,000 in revenue because revenue is not profit, right?
1:57.4	We know that.
1:58.6	So think about this.
2:04.7	Only 12% of women- owned businesses make more than 100,000 in revenue. 12%. And remember again, we're talking revenue, not profit. That is not what
2:12.3	people are taking home into their family. Less than 2% of all women owned businesses have revenue over a million.
	...

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