Hi, I'm Helen and I'm Sarah and you're listening to the Squiggly Careers podcast and this episode is part of our Squiggly Skills Sprint series where we've recorded 20 episodes. Each of them are less than seven minutes long to help you build some career development momentum. In each episode, Sarah and I are going to talk about a squiggly skill, what it is and why it matters.

We're going to share an idea for action from each of us, give you a go-to guru and a podcast

episode so that you can listen and learn a bit more. And we really, really want you to turn

this squiggly skills sprint into your own learning streak. And for anyone who lets us know

how they're getting on and who

completes the 20 day streak, we can't prove that, so we trust you. But if you tag us that you've

done the sprint, you've completed the streak, then what we will do is we'll get in touch with you

and we will invite you to a free five skills to succeed virtual workshop that Sarah and I are going

to be running in September so we can help you dive

even deeper into the world of squiggly careers. All you've got to do is tag at Amazing If in any of your

social posts and then we'll be in touch. In this skill sprint, we're talking about personal brand.

And we define this as what you're known for. So what people say about you when you're not in the

room, which I think

sounds like quite a scary prospect, to be honest. And I do understand that this idea of

personal brand maybe can feel a bit uncomfortable or a bit awkward for lots of people and often

ends up in that category in our squiggly careers of something we feel we should do,

but we can't work out a way to do it in a way that works for us. But it is important because I think

when you get this right, you create a pull for yourself, a pull for people and possibilities that

give you more opportunities to squiggle with success. And it also helps you to be less dependent on maybe the job you're doing

today or the organisation that you're working for at the moment because you're sort of creating,

and I think taking more ownership for your own identity. And though I have mixed views of it,

I think, it's often why people on their LinkedIn profiles now don't

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