4.3 • 720 Ratings
🗓️ 11 May 2015
⏱️ 6 minutes
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0:00.0 | This is Stevea Robbins. |
0:04.8 | Welcome to the get it done guys, quick and dirty tips to work less and do more. |
0:09.3 | Intern M.G. has been hired full time, not by us, by the local newspaper. |
0:14.1 | They said something about never having met such a professional young man. |
0:18.0 | MG, really? |
0:19.8 | The intern? The 20-year-old intern? I had to ask. So, M.G. Really? The intern? The 20-year-old intern? |
0:22.6 | I had to ask. |
0:24.2 | So, M.G., how did you land such a cushy job? |
0:27.6 | His reply? |
0:28.8 | Punctuation. |
0:30.4 | And with that word, M.G. has revealed one of the most subtle secrets of reputation management |
0:35.2 | in the online world. |
0:37.0 | On TV, orange is the new black, but online, punctuation is the new orange, or something like |
0:44.4 | that. |
0:45.0 | You see, people form their impression of you in the first few seconds. |
0:49.3 | In person, your first impression is your clothes and your demeanor, but online on social |
0:54.0 | media sites and resumes and cover letters, your first impression is non-verbal. |
0:58.6 | It's punctuation, grammar, and writing skill, which I guess is sort of verbal, but it's not the content, it's the form. |
1:04.6 | And for better or worse, those are now how we make a first impression. |
1:09.2 | Now, you might think that these details don't matter. After all, |
1:12.2 | everyone texts with spelling and grammar errors, and perhaps if you're texting someone you know, |
1:17.0 | coming across that way is fine. But if you're texting, emailing, and posting on social media |
... |
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