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Modern Mentor

360 GID Use Reputation Management, Even on Social Media

Modern Mentor

Macmillan Holdings, LLC

Careers, Business, Management

4.3720 Ratings

🗓️ 11 May 2015

⏱️ 6 minutes

🧾️ Download transcript

Summary

In the 21st century, first impressions come through social media, so reputation management has to begin with how you present yourself in text and through words. Read the full transcript here: http://bit.ly/1Q09eDw

Transcript

Click on a timestamp to play from that location

0:00.0

This is Stevea Robbins.

0:04.8

Welcome to the get it done guys, quick and dirty tips to work less and do more.

0:09.3

Intern M.G. has been hired full time, not by us, by the local newspaper.

0:14.1

They said something about never having met such a professional young man.

0:18.0

MG, really?

0:19.8

The intern? The 20-year-old intern? I had to ask. So, M.G. Really? The intern? The 20-year-old intern?

0:22.6

I had to ask.

0:24.2

So, M.G., how did you land such a cushy job?

0:27.6

His reply?

0:28.8

Punctuation.

0:30.4

And with that word, M.G. has revealed one of the most subtle secrets of reputation management

0:35.2

in the online world.

0:37.0

On TV, orange is the new black, but online, punctuation is the new orange, or something like

0:44.4

that.

0:45.0

You see, people form their impression of you in the first few seconds.

0:49.3

In person, your first impression is your clothes and your demeanor, but online on social

0:54.0

media sites and resumes and cover letters, your first impression is non-verbal.

0:58.6

It's punctuation, grammar, and writing skill, which I guess is sort of verbal, but it's not the content, it's the form.

1:04.6

And for better or worse, those are now how we make a first impression.

1:09.2

Now, you might think that these details don't matter. After all,

1:12.2

everyone texts with spelling and grammar errors, and perhaps if you're texting someone you know,

1:17.0

coming across that way is fine. But if you're texting, emailing, and posting on social media

...

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