360. A Lesson In Confidence: How To Own Your Worth, Embrace Being A Beginner & Tell A Good Story With Lauren Nemeroff
Hurdle
Emily Abbate
5 • 1.4K Ratings
🗓️ 17 June 2025
⏱️ 56 minutes
🧾️ Download transcript
Summary
When I met Lauren three years ago, she was on an entirely different career path. Fast forward to today: She owns her own creative agency, Flow State Creative, and is the brains behind some of the most eye-catching, thoughtful campaigns behind your favorite athletic brands.
This week, I'm stoked to be sitting down with one with Laur, whose become one of my dearest friends, to talk about what it's like to not only be a female photographer and entrepreneur within sport, but the hurdles that she's faced in building her dream career. Plus: How to manage anxiety, develop a healthy routine on-the-road, and her best-practice advice for anyone who's struggling with owning their greatness and building their confidence.
IN THIS EPISODE
(5:00) Lauren talks about feeling like she’s hanging on by a thread with a busy season of work
(8:05) Lauren shares how she got into photography and leaving an in-house job in marketing, moving to New York in fall 2022
(13:15) What did it look like to get started founding her own creative agency for sports and fitness
(15:12) Emily and Lauren talk about finances when starting a business and being a gig worker, shoutout Money With Katie
(17:30) The biggest challenge Lauren deals with in the infancy of her agency
(20:20) One of the things that surprised Lauren when she first got into sports photography
(22:24) How do you take photos that tell a compelling story?
(28:00) Talking about the beauty of being a beginner
(28:58) How Lauren finds the gratitude in her day-to-day
(37:00) How to be kind but firm in business
(37:32) The importance of asking yourself “what’s my goal here?” before any conversation
(44:45) What Lauren is really excited about right now that has nothing to do with work
(45:46) Lauren talks about her very fast-paced travel schedule for the next month
(49:00) How to find consistency with your wellness practices during travel
MENTIONED IN THIS EPISODE
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Transcript
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| 0:00.0 | I'm a huge believer in the energy that you put out in the world is the energy that you're going to attract. |
| 0:04.7 | And I think when you are passionate about something and you give your all to something, |
| 0:09.0 | your focus, your energy, your attention, you're going to get rewarded for it. |
| 0:12.8 | It might not always be in the ways that you think, but you will. |
| 0:15.8 | That goes for everything, for relationships, for jobs, for fitness, for health. |
| 0:22.6 | You give what you want to get. |
| 0:56.1 | What's going on, everyone? Emily Abadi here. You are listening to Hurtle, a wellness-focused podcast where I talk to inspirational people about everything from their highest ties and toughest moments to essential tips on how to live, a healthier, happier, more motivated life. We all go through our fair share of hurdles. My goal through these discussions is to empower you to better navigate yours and move with intention so that you |
| 1:01.3 | can stride toward your own big potential. And of course, have some fun along the way. |
| 1:08.5 | This episode is really special for me. You have all heard from one of my dear |
| 1:12.9 | friends, Lauren Nemeroff, before. You've heard about her in my Paris recap episodes. She did a |
| 1:19.9 | questions episode with me as we were finishing things off at the games last year. And if you follow me |
| 1:26.0 | on Instagram, you have seen me referring to her as |
| 1:29.2 | my partner in crime. We are always getting up to something. So I thought it was about time to have |
| 1:36.5 | this amazing photographer, co-founder of Flow State Creative, on the pod to share more of her personal story. It is such a special thing |
| 1:48.3 | to sit down with her and really dive into all of the goodness. Today, Lauren is an in-demand |
| 1:55.6 | photographer and as I mentioned, co-founder of this creative agency. She's worked with some of the best to ever do it within sport. |
| 2:04.1 | We highlight Simone Biles, Naomi Osaka, Katie Ladecki in today's episode. |
| 2:08.6 | And she's also working with the top brands in sport and fitness, |
| 2:13.7 | creating content that predominantly highlights and features women, which is something that |
| 2:20.0 | we love. In our combo today, we talk about what it was like for Lauren to get started in this |
| 2:24.8 | industry, the hurdles that came with starting her own creative agency, and how she combated |
| 2:31.6 | imposter syndrome, stepping into really big opportunities pretty early on. |
... |
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