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No Stupid Questions

36. Which Matters More, a First or Last Impression?

No Stupid Questions

Freakonomics Radio + Stitcher

Society & Culture

4.63.7K Ratings

🗓️ 24 August 2025

⏱️ 37 minutes

🧾️ Download transcript

Summary

Also: does wisdom really come with age? This episode originally aired on January 14, 2021.

Transcript

Click on a timestamp to play from that location

0:00.0

I can be honest and tell you that your butt is a mile wide.

0:06.8

I'm Angela Duckworth.

0:08.1

I'm Stephen Dubner.

0:09.1

And you're listening to No Stupid Questions.

0:12.2

Today on the show, are first impressions or last impressions more important?

0:17.8

Hey, how are you doing?

0:18.5

Smiley face?

0:19.2

And then the person is like, good email.

0:22.6

Also, where does wisdom come from? As I get older, maybe total delusion, but I feel like I'm getting wiser.

0:32.0

Angela, the following question came from a listener. And one reason I'm so interested is that it involves one of my

0:38.7

favorite ever pieces of research which has to do with colonoscopies. I mean, who does not love

0:45.2

colonoscopy research? I'm about to have one, so don't scare me. Thanks for sharing that.

0:52.8

I'm 50. You're supposed to have one when you're 50.

0:55.1

Yeah, and we appreciate your vigilance.

0:57.3

So anyway, this email is from a listener named Sam Cohn, who happens to be a nursing student, and he wants to know this.

1:05.1

Are first impressions or last impressions more impactful?

1:09.4

What a great question. All right, you're thinking about the

1:12.5

colonoscopy study. I mean, honestly, there's only one colonoscopy study. Well, there are many

1:16.9

colonoscopy studies in the medical literature, but only one in the psychology literature that I'm

1:21.1

aware of. Exactly. That social scientists would know about and care about. And that's the famous

1:26.2

Danny Kahneman and colleagues study about peak and about. And that's the famous Danny Conneman and colleagues

1:28.2

study about peak and end. The peak end theory. Yeah. So can you tell us about the peak

...

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