359: Boot-Strapped to Billion Dollars: The IT Cosmetics Story

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 4 May 2020

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you want to talk about putting in the work to make your dreams happen, you have to talk to my friend, Jamie Kern Lima. You might be wearing one of her products from IT Cosmetics right now… But before the billion dollar brand was even a thing, she was a TV news anchor struggling with sensitive skin who could never find a product that worked for her.

She created a cosmetics brand that would go on to be more than just products, but an inspired community of millions of women who share their stories of overcoming their struggles with confidence and self-worth.

Jamie is a powerhouse business woman, an inspiring speaker, and warm spirit who is on the Goal Digger Podcast to talk all about how she built her brand from the ground up. I can’t wait for you to hear the scrappy moves she pulled in her early days, all the way to the biggest lesson she learned when her vision was challenged.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/itcosmetics/

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Transcript

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0:00.0	I would rather risk it all and stand for something than like so a crapload of product
0:08.2	and stand for nothing and not do anything that matters.
0:11.8	It's one thing to decide that.
0:13.4	It's another thing though when it's like everything's on the line.
0:16.9	Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers
0:22.4	and helping you to navigate both the messy and the magical seasons of this thing called
0:26.7	life.
0:27.7	Small-town Mama who took a $300 camera grew a successful photo biz and now I work from
0:32.4	home in Runa7 figure online business.
0:34.8	I teach you the tried and true secrets to building a career you adore.
0:38.7	Shia away from the real talk?
0:40.4	No way.
0:41.4	Money, hardship, growth, loss and marketing are all topics we discuss here.
0:45.3	Think of this as your one-stop shop for happy hour with a gal pal mixed with business
0:49.2	school.
0:50.2	Pull up a seat, make sure you're cozy and get ready to be challenged and encouraged while
0:53.7	you learn.
0:54.7	This is the Gold Digger Podcast.
0:57.6	If you want to talk about putting in the work to make your dreams happen, you have to
1:01.6	talk to my friend Jamie Kern Lima.
1:04.0	You might be wearing one of her products from It Cosmetics right now.
1:08.2	But before the billion dollar brand was even a thing, yes, billion, she was a TV news
	...

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