This is Stevea Robbins.

Welcome to the Get It Done guys, quick and dirty tips to work less and do more.

Today's episode is an interview with Sam Horn, author of the new book, Got Your Attention?

Sam has helped a gazillion business people, entrepreneurs, salespeople, and solo practitioners,

including me, communicate their message so that they pop.

The messages that pop, not the people themselves. On with the interview. I'm Steven Robbins, host of the

Get at Done Guy podcast, and I'm here today with Sam Horn, who is a communications expert and the author

of, da-da-da-da-da- author of Got Your Attention.

I've known Sam for several years, and one of the most incredible qualities that she has

is the ability to get to the heart of what someone needs to communicate, and not only

help them communicate it well, but help them communicate it in a way that is super

memorable and really just like pops. In fact? and not only help them communicate it well, but help them communicate it in a way that is super memorable

and really just like pops. In fact, she has a book called How to Make Your Ideas Pop. Sam, welcome.

Thanks so much, Steve,er. I've been looking forward to sharing some ideas with our listeners.

One of the first things that you talk about in your, or not the first things, one of the first things that's really, really your or not the first things one of the first things

that's really really struck me in your book everyone that i know says you need to know your elevator

pitch you need to be able to convey your value in you know 15 seconds the time it takes to go from

floor one to floor three now i'm the get it done guy i'm always thinking well if that's how you

have to convey your value just hit the stop emergency button. Now you have all the time in the world you need.

You, on the other hand, are saying, even if you're in a teleporter, you need to be able to

convey your value in an elevator speech won't do it. What should we do instead? Why not? Tell us. Good. Well, Steve, I'm so glad you brought that up because the first thing,

who likes to listen to a speech? So let's get rid of this whole idea of an elevator speech that's

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