Welcome to the Scuff Podcast where we talk about US soccer. New TV deals are going into effect this year for U.S. soccer and Major League soccer

something that's really upon us and that we haven't discussed much on this

podcast US men's and women's national team games that aren't overseen by

Kakaaf will be broadcast over the air on TNT or TBS unless they're

broadcast only on HBO Max.

All MLS games will be carried on a special streaming package from Apple.

Joining us to help make sense of all of this is John Orand,

a veteran media reporter for the Sports Business Journal and has been covering the media since the 1990s. He lives in the world of TV deals and streaming. Welcome to Scuff John and thank you for your time.

I'm trying to make sense of all this Adam so this will be fun.

This will be a fun conversation. And we should shout out our mutual friend Paul Douglas who connected us.

Let's go Terps, absolutely.

First question, MLS is, like I said, going fully behind the Apple Paywall and US soccer is going to go about 50%

behind the HBO paywall.

Could you give us a sense of how common this is in sports right now?

You know, MLS's deal.

I don't like to talk about about they're both totally separate deals I don't like to talk about them together.

Okay fair. But MLS's deal is a really unique deal.

There, look, there is an unmistakable trend

in the media business about all programming,

leaving traditional linear television, and going to streaming.

And so if you look at it from the entertainment side, that has almost totally fully happened. People go to Netflix, Amazon Prime, Apple TV plus, Paramount

Plus, you name it. And they binge watch various series and very few people stay to watch

...