You're listening to the MyWeb Cooter job podcast,

the place where I bring on successful bootstrap business owners

and delve deeply into the strategies they use

to grow their businesses.

Today, I have my friend, Chris Mercer on the show,

and Chris is the founder of measurementmarketing.io,

and he's a master of website analytics.

Now, this topic isn't sexy, but I do know

that many businesses are doing it wrong,

and today, Chris is going to teach us the right way

to collect stats for an online store.

But before I begin, I want to thank PostScript

for sponsoring this episode.

PostScript is my SMS or text messaging provider

that I use for e-commerce, and it is crushing it for me.

I never thought that people would want marketing text messages,

but it works.

In fact, my tiny SMS list is performing on par

with my email list, which is easily 10x bigger.

Anyway, PostScript specializes in text message marketing

for e-commerce, and you can segment your audience just

like email.

...