#356 - How the Business of Podcasts Has Changed with Kathleen Shannon
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Almanac Supply Co
4.8 • 1.3K Ratings
🗓️ 30 May 2023
⏱️ 64 minutes
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Summary
Is podcasting losing its edge? The medium has been touted as the next big thing in digital content and media creation for almost a decade but the industry has seen major evolution in that time. Join Emily and Kathleen, as they share their personal experiences and insights on the transformation of podcasting from the perspective of starting a top-rated indie show to preparing to conclude the journey of Being Boss as we know it. They explore the nuances between indie podcasts and big productions, delve into the evolution of podcast monetization, and chat about how online business spaces have shifted towards a pay-to-play model.
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Transcript
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| 0:00.0 | Welcome to Being Boss, a podcast for creatives, business owners, and entrepreneurs who want |
| 0:05.6 | to take control of their work and live life on their own terms. |
| 0:08.8 | I'm your host, Emily Thompson, and in this episode, I'm joined by my friend, Kathleen |
| 0:13.2 | Shannon, to dive into what's up in the podcasting industry, sharing how this space has changed |
| 0:18.5 | over the past almost decade and how it's played into the changes coming here to Being Boss. |
| 0:24.4 | You can find all the tools, books, and links we reference on the show notes at www.beingboss.club |
| 0:29.6 | And if you like this episode, be sure to subscribe to this show and share us with a friend. |
| 0:34.0 | Kathleen Shannon is the co-founder and former co-host of The Being Boss Podcast, joining me |
| 0:41.6 | here for the first 240-ish episodes of this show with several one-off episodes since. |
| 0:47.7 | Kathleen is a partner and creative director of Brave Creative, a branding agency she founded |
| 0:52.4 | with her sister over 10 years ago. |
| 0:55.1 | Kathleen has always lived by capturing, shaping, and sharing who she is, whether that's |
| 0:59.4 | with a blog post, a podcast, or on social media. |
| 1:05.8 | You know, I used to think that those ball-lip bombs meant that you were hot shit. |
| 1:11.2 | Oh, yeah? |
| 1:12.2 | Yeah. |
| 1:13.2 | As I'm putting one on right now, I know. |
| 1:15.9 | As I hit record, I'd realize I needed to moisturize my lips a little bit and we got |
| 1:19.9 | tickled and here we are. |
| 1:21.2 | But now that I'm older, it just seems inefficient. |
| 1:25.5 | It is. |
| 1:26.5 | And it's like maybe a little gross? |
... |
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