So the question that I have for anybody listening right now is how can you create something that is your soul's best and how can you put it in one place that is going to keep getting eyeballs on this journey with me each week when you join me here going to chase down our goals

to overcome adversity and set you up for a better tomorrow and ready for my close time. Hi and welcome back. I'm so excited for you to be with our guest this week. If you've been riding with me for a while, you've actually met before a couple years ago, because this is her second time on and I very rarely have repeat guests on, but this is important today. We're hitting you with a very important message, but I want to first talk about and introduce Ashley Stahl. She's a counter terrorism professional turn career and

public speaking coach podcast host and international best selling author passionate about helping others make what she likes to call a U turn where they discover their true selves attuned to their intuition and unlock greater clarity and fulfillment with more than 8 million views. Her TED talk is ranked amongst the top 100 TED talks on the internet and her self development show the U turn podcast is ranked amongst the top 100 mental health shows in the U.S.

Her private coaching has also helped more than 40 storytellers book a spot on the TEDx stage, and she's also coached them on writing their speech. Her message is this. Don't do what you love. Do what you are. Ashley, thank you so much for being here today. Yay, thank you for having me back. It's so exciting. All right. So let's dive in. First of all, I've been getting so many questions about public speaking and how to get into public speaking. And as we've talked about a lot offline.

Both of us, a lot of these doors have opened because of our personal brand. So I was hoping that you could walk everybody listening through how was it that you got started like yeah, we can see all the 8 million views of your TED talk and best selling author now, but not even begin whether they want to take the biggest stages in the world or they just want to start finding a relationship and owning a personal brand.

What I love about personal branding is that as someone who has a lot of masculine energy like I can go do and execute all freaking day long, like I am so capable. And I feel like you have the capability to tune into that too.

We've got podcasts. We've got blogs. We've got we've got we've got, but I think a lot of people don't realize that if you really want to hold the keys to more peace in your career, it comes through a personal brand. And here's why.

Yes, you need to build it. But once you build it, it invites this feminine energy into your career.

Because what happens is when you put yourself out there, you put yourself in front of so many different people's eyeballs that they are thinking about you for opportunities that you may have never considered.

So you move from pushing and creating to attracting and inviting and allowing other people to think of things for you. So for me.

Speaking, I just thought to myself the first two years of my business, which was like 15 years ago, I'm just going to put content out there. I'm just going to be focusing on making myself credible.

So that I have a brand to stand on so that when the right opportunities come and they're scared to invest in me, they're going to see all my credibility on the internet. So for the first two years of my business.

I wanted to make money, but more than that, I wanted to build something lasting. I feel like, especially during like the mid 2015ish era with Facebook ads, we kind of went through like a get rich quick time where it was like get clients overnight, get rich overnight.

And there's a saying in Japanese culture, I just had interviewed someone on my podcast from Japan. And he was talking about how there's this saying that fast money has fast feet like it walks away quickly if it comes in quickly.

And so I've had really slow feet with building something sustainable. So that's the first thought as far as speaking more goes.

You want to build credibility. You want to have a speaking real. So, you know, a lot of people will think like, how do I get a speaking real. I would say.

First thing is, well, how can you book a talk for free? How can you reach out to a university, a nonprofit, go to meetup.com or eventbrite and find organizations that need speakers, you know, offer your expertise on a complimentary basis.

And by the way, say, hey, is it okay if we have a videographer that comes and captures this that you can create your own speaking real. I have a speaking real in YouTube as an example, people can look at.

It's, you know, around three minutes, but I would recommend people not going much past 90 seconds. I'm a little bit long.

And showing all of your press, showing all of your credibility. And when I talk about that, I think about how the internet is like a bunch of different islands like I have 700 blog posts on Forbes. That's an island, right.

And I've been at it for a decade. I have my podcast. That's an island. I have my book. That's an island. I have YouTube and you and I Heather. We've been creating islands for years.

And I think a lot of people look at that and think, oh my gosh, how am I going to do all this? Well, each one took me a year or two.

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