355 RE-Think Innovation by Carla Johnson
The Marketing Book Podcast
Douglas Burdett
5.0 • 869 Ratings
🗓️ 29 October 2021
⏱️ 91 minutes
🧾️ Download transcript
Summary
RE:Think Innovation: How the World's Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes by Carla Johnson
About the Book:
RE:Think Innovation makes coming up with great ideas everybody's business.
People think innovation isn't sustainable, so they make it much harder than it has to be.
Experts portray it as confusing and complicated so they can charge big fees.
Executives make it intimidating and complex, so they appear smarter and important.
Traditional innovators imply you need a special degree or training to know how to do it right.
The truth is, consistently coming up with great ideas isn't a talent one is born with or a skill that takes years to learn.
It's actually a simple 5-step framework that anyone can follow to look at the work that they do differently, and have a bigger impact on the people they serve.
RE:Think Innovation answers the question of how to tie individual competence with innovation techniques to direct corporate outcomes.
Within its pages, Carla Johnson shows how to create a unified, idea-driven employee base that delivers more ideas in a shorter amount of time.
Ultimately, this is the path that makes organizations genuinely nimble, passionate, innovative powerhouses that deliver extraordinary outcomes for sustained periods of time.
About the Author:
Carla Johnson is an innovation and marketing expert, keynote speaker, and prolific author.
Her work with Fortune 500 brands served as the foundation for many of her books. Having lived, worked, and studied on five continents, she's trained thousands of people how to rethink the work that they do and the impact they can have. Her expertise has inspired and equipped leaders at all levels to embrace change, welcome new ideas, and transform their businesses.
And, interesting facts about Carla - (based on a careful reading of her book) she grew up in a town of 1,000 people in rural Nebraska, when she was four years old she was in the community fashion show, she's been known to doze off in big, soft, cushy chairs and coffee shops, and if you ever meet her in person – she's a hugger!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/re-think-innovation-carla-johnson
Transcript
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| 0:00.0 | This is Carla Johnson, author of Rethink Innovation, |
| 0:05.0 | how the world's most prolific innovators come up with great ideas that deliver extraordinary outcomes. And you are listening to the |
| 0:15.0 | marketing book podcast. |
| 0:17.0 | Welcome to the Marketing Book Podcast |
| 0:21.5 | helping you keep up with the smartest thinking in the quickly changing field of modern marketing. |
| 0:27.0 | And now, here's your host, Douglas Burdett. |
| 0:30.0 | Hello, and thanks for joining me on the marketing book podcast where each week I publish an |
| 0:35.1 | interview with the author of a new marketing or sales book and which was named by Forbes |
| 0:38.8 | is one of 11 Smart Podcasts that will keep you in the know and named by LinkedIn is one of 10 |
| 0:44.7 | podcasts that will make you a better market. Don't worry about taking notes |
| 0:48.0 | you can find links to everything linkable in this episode's website page at |
| 0:52.1 | marketing book podcast.com and since you're a |
| 0:55.0 | listener to the marketing book podcast and I read every book featured on the show |
| 0:58.9 | if I can recommend a specific marketing or sales book or any other resource I know of for whatever |
| 1:04.9 | challenge you're facing send me a LinkedIn connection invite with a message indicating |
| 1:08.9 | you're a listener so I won't mistake you for a spam or and ignore you and I will do my best to get you pointed in the right direction. |
| 1:16.2 | I do this podcast to help me and my listeners keep up with the latest ideas that matter most in the quickly changing and |
| 1:23.1 | somewhat overwhelming world of modern marketing and sales. |
| 1:26.3 | My day job is running a marketing agency that helps manufacturers, |
| 1:29.7 | industrial companies grow their revenue. |
| 1:32.2 | To learn more about the problems we solve and how we do |
| 1:34.6 | it, visit sales artillery.com. All right enough yacken. Let's get on with the show. |
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