It’s the finish line to the Jonathon Marathon and in this final lap, he will be discussing with Collin about marketing with the power of word of mouth, what really works in the long term, and looking at obstacles as the path itself. Don’t miss out on this marathon finale with Jonathon Kendall. Power up your podcast experience by joining our Free Podcast Community! Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need! HIGHLIGHTS The power of word of mouth Product beats marketing in long term Make the first move Flip things around! Face the obstacle head-on QUOTES Jonathon on the power of word of mouth: “Number one thing is word of mouth. Ironically, not shares, not subscribers, not any of that. It's actually word of mouth. This goes for movies, it goes for products, and it makes total sense.” Jonathon says to make the first move: “You could have had a first-mover advantage, but you didn't have the first-mover advantage because you didn't learn the other skills around your product.” Flip things around as Jonathon advises: “You want to flip the things that you're afraid of, or something that you feel is uncomfortable on its head and go after that.” Jonathon says the obstacle is the way: “The obstacle is the way meaning that there is no alternative. Like it's No, it's the opposite. Like it's okay. If you're feeling bad, the obstacle is fine, you can deal with it. No, no, it is the path, the thing that you're most afraid of is the path.” Connect with Jonathon and learn more about what he’s been working on! About Jonathon About Virtual Worker Now Virtual Worker Now Website About LeadNurture LeadNurture Website Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to: About Collin About Salescast Salescast Community Sales Transformation Wanna kick off your own kick-ass podcast? Already have one? How about growing it, or even monetizing it? LET’S TALK.