#353 S2 Episode 222 - NOPE, NOT TODAY: Jonathon Kendall On Filtering Potentials Clients And Ethical Marketing

Sales Transformation

Leadium

Social Selling, Daily Sales Tip, Sales, Selling With Video, Sales Mindset, Marketing, Sales Management, Enterprise Selling, Sales Leadership, Founder Led Sales, Sales Tips, Sales Podcast, Business, Collin Mitchell, Founder-led Sales, Sales Prospecting, Management, Outbound Sales, Sales Advice, Sales Training

5 • 2.1K Ratings

🗓️ 12 July 2022

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

NOT ALL POTENTIAL CLIENTS ARE GOOD. They have potential, but some of them are gonna be a pain in the ass. This is why Jonathon Kendall filters his clients. If he can tell that the client is going to be problematic in time, he refuses them. Join him and Collin in another lap of the Jonathon Marathon, only here in Sales Transformation! Power up your podcast experience by joining our Free Podcast Community! Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need! HIGHLIGHTS The beauty of constantly innovating Ethics and filtering potential clients The full cycle karma of marketing QUOTES Jonathon on current market dynamics: “The market is brutal, the market wants faster and better and cheaper, and there are a lot of people that are conspiring to give everyone in every industry faster and better and cheaper, and so you're competing with that.” Jonathon filters his potential clients: “I don't care that you can pay me the fee, it's not. I already know that six months is going to be brutal. Just based on the questions that you're asking or the mindset that you have, or I can just tell.” What Jonathon believes is the best marketing: “You're gonna get what you put out there, and I believe fundamentally that the best marketing is a world-class product.” Connect with Jonathon and learn more about what he’s been working on! About Jonathon About Virtual Worker Now Virtual Worker Now Website About LeadNurture LeadNurture Website Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to: About Collin About Salescast Salescast Community Sales Transformation Wanna kick off your own kick-ass podcast? Already have one? How about growing it, or even monetizing it? LET’S TALK.

Transcript

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0:00.0	Sellers are told to sell to the persona, but what if there was a better way to be
0:06.2	more authentic by personalizing the entire sales process all the way from
0:11.5	prospecting to closing.
0:13.7	Humantic AI makes this possible. You can gain personality insights that enable
0:20.1	you to sell the way your buyers want to buy. Head over to Humantic.ai to claim
0:26.4	your free trial so you can book more meetings and close more deals.
0:37.6	Buying behavior has changed. Prospects don't click on links and emails anymore
0:42.7	and they don't watch the videos you spend hours creating every week. Instead,
0:47.4	send personalized gifts and memes using video. You can quickly create engaging
0:52.2	personalized content that immediately grabs your prospect's attention, helps
0:56.8	you stand out in the inbox and does it all without forcing them to click
1:00.6	anything or go anywhere. Head over to vidu.io slash salescast to sign up for
1:07.9	free and spend less time getting your messages across and more time selling.
1:22.4	My name is Colin Mitchell and welcome to sales transformation a daily
1:26.4	podcast with the best moments from the most respected people in the sales world.
1:30.8	The goal of this show is to give you a daily dose weekends included in 10
1:35.3	minutes or less to help transform the way you sell. I hope you enjoy today's
1:39.9	episode and now to David to tell you what you can expect in today's episode.
1:48.9	Not all potential clients are good. Some can be a good fit, some can be a pain in the future.
1:55.9	With this born flat of the Jonathan Marathon, we will learn why Jonathan can go
2:01.2	with filters, potential clients who could be problematic in the future.
2:06.3	And also discover what he believes is the best marketing to use.
	...

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