354: Dina Holland: Blogging, Instagram, and Business Strategies

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 28 August 2018

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome! We have Dina Holland with us on the show today. And she's someone you may already know from her Instagram stories, with her really down-to-earth, likable and engaging approach. On today's show, we talk to Dina about the importance of finding your personal voice and the value of being real and authentic in everything you do- with your blog, your social media, and your website. Listen in today to find out how this can really help you to find clients who are just the right fit for you. Dina is the founder and principal of Dina Holland Interiors, but you might know her through her blog and Instagram account name, Honey, and Fitz. It all started with a blog about eight years ago when Dina chronicled her own adventures in home decor and DIY projects. What started out as just a personal creative outlet quickly grew into a following of thousands with readers tuning in to see her own projects and those for neighbors and friends. Through word of mouth and the power of social media, Dina has grown her business far beyond the reaches of her blog and turned it into a successful full-service interior design firm with clients all over the country. Listen in today to find out what Dina has to share. Show highlights: How Dina's authentic voice on her website is a pre-qualifier to the clients that are reaching out to her. The importance of being true to yourself. The list of questions that Dina has on her website. How Dina's questions help potential clients to find just the kind of help that they're looking for. The really clever content to be found on Dina's website. Why Dina has put pricing on her website. The really great copy on Dina's website. How Dina learned all she knows about design. How Dina started out as an e-designer. Dina's shift towards Instagram. How, as a designer, to start charging friends and acquaintances. The importance of having really good photos. Charging appropriately for the managing, sourcing, ordering, and shipping of products. Why charging an hourly rate is simply not enough. How Dina managed to figure out the next level of trade sources. How Dina managed to do floor plans when she first started out without any training. How Dina dealt with her branding- from Honey and Fitz to Dina Holland Interiors. Dina is getting ready to launch a small online shop. Other episodes mentioned on the show: Gail Davis #47 Carly Waters #211 Links: Website - Dina Holland Interiors Shop (launching later this summer) - Dina Holland Interiors Instagram - @HoneyandFitz To become a trade member of Article.com go to Well Designed Article to register.

Transcript

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0:00.0	Have you heard about the exciting new exhibit by the Black Artists and Designers Guild,
0:05.6	which was commissioned by the Cooper Hewitt Smithsonian Design Museum in New York City?
0:11.1	Big news, right?
0:12.6	The Cooper Hewitt's exhibition is called Making Home, Smithsonian Design Triennial.
0:18.2	Now, the batch designers exhibit is titled the Underground Library,
0:23.8	inspired by the Underground Railroad. The Underground Railroad is the clandestine network
0:28.6	established in the early 19th century through which many enslaved African Americans
0:33.6	traveled in search of freedom. This library installation represents a 21st century sanctuary surrounded by art, objects,
0:43.5	artifacts, and books of black legacy.
0:46.9	In reimagining and repurposing the Andrew Carnegie Personal Library,
0:52.7	badge invites you to examine the power of home libraries
0:56.1	and the significance of literacy, remembering that African Americans were denied the right to read
1:02.3	under slavery. I'm honored to share that Window Works in Livingston was asked by badge to create
1:08.7	the flat panels for the windows. We used a custom design fabric
1:12.5	by badge members, and the fabric was fabricated by Stacey Garcia's team at Libatex. So please make a
1:20.0	point to visit this inspired space the next time you are in New York City. The exhibition runs
1:25.5	from November 24 all the way through August 10th,
1:30.1	2025. So you have plenty of time to get this on your calendar. We will put links in the show notes. Welcome to a well-designed business.
1:51.1	My name is Luann Nygaara, and I'm so glad you found this podcast.
1:55.0	Together with my husband Vince and our partner Bill, we have grown our company Windowworks from the ground up.
2:00.7	So I know and I understand
2:02.8	the challenges you face in running your interior design business. I also know that your talent
	...

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