353: A One Product Business Can Be Successful, Here's Proof

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 13 April 2020

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Question: How can you draw a straight line from yourself to the cash? Answer: It’s as simple as ONE product. You only need one product, and one strategy to turn a profit. And that’s how Danielle Leslie built her business.

Now she teaches her students a system for creating and launching an online course that proves complexity isn’t necessary. It’s about leaning into the systems that WORK.

This stuff is my JAM and I’m excited to nerd out with another course creator right now. Honestly, her approach to course creation and launching is so different from mine, that if the concept hasn’t landed for you before, and you still feel unsure about the course world, I promise this interview will make you think differently.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/danielleleslie/

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Transcript

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0:00.0	Whatever makes you different, shout that to the rooftops.
0:04.1	Because that's gonna get you your biggest fans.
0:07.8	You're gonna become a magnet for people just like you.
0:10.4	They're looking for you.
0:12.4	Hey, my name is Jenna Kutcher,
0:14.1	and I am obsessed with all things business,
0:16.6	marketing numbers, and helping you to navigate
0:18.9	both the messy and the magical seasons
0:20.9	of this thing called life.
0:22.5	I'm a small-town mama who took a $300 camera,
0:25.0	grew a successful photo biz,
0:26.7	and now I work from home and run a seven-figure online business.
0:29.8	I teach you the tried and true secrets
0:32.0	to building a career you adore.
0:33.7	Shia away from the real talk?
0:35.2	No way.
0:36.2	Money, hardship, growth, loss, and marketing
0:38.3	are all topics we discuss here.
0:40.2	Think of this as your one-stop shop for happy hour
0:42.6	with a gal pal mixed with business school.
0:44.8	Pull up a seat, make sure you're cozy,
0:46.5	and get ready to be challenged and encouraged
	...

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