352: Shannon Claire: Strategies for Growing Your Instagram Following

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 21 August 2018

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome to today's show. We have Shannon Claire, a designer that Luann discovered on Instagram, with us on the show today. Shannon has a really beautiful Instagram feed and on the show today she will be talking about it and she will also share some tips from the perspective of someone whose career is not an Instagram marketer but has utilized the tool in a really effective way. Shannon Claire is an interior designer and stylist based in Washington, DC, specializing in creating beautiful spaces so that your home feels uniquely and comfortably you, but elevated. Shannon Claire offers many services that include full-service interior design by the hour, e-design projects for clients who do not live locally but still need design help, and event and space styling. She has been featured in HGTV Magazine, Domino, The Washington Post, Buzzfeed, The Everygirl, Glitter Guide, The Charlotte Observer, CNN, Forbes, Style Me Pretty, House Beautiful Magazine, and Style At Home Magazine. Listen in to find out what she has to share on the show today. Show highlights: The first thing to think about, as an interior designer, if you want to really start taking your Instagram seriously. It can be hard to switch from using Instagram as a personal, or social tool, to use it as something that can funnel back into your business. The importance of identifying what your particular brand looks like on paper, or in a photo. Shannon explains why she only shares things on Instagram that fit into the specific aesthetic that she has created there- like pink walls. The way that Shannon's before and after pictures really draw you in. Shannon discusses her 'wake-up point'. The benefits that she has seen from really dedicating herself to her particular style and aesthetic- and the kind of content that she was posting. All the pictures on Shannon's feed are from her own home or her own projects. The way that Luann's Instagram feed has changed recently. The things that will really make your Instagram feed uniquely yours. Choosing your Instagram photos intentionally. The way that Shannon uses visual landmarks to let people know that she is in DC. Some things that you can do to reach out to the people in your area, to let them know where you are. Some information about the way that Instagram's algorithms operate. The importance of having an engaged following on Instagram and building a community. Effectively using captions on your photos. Learning to be authentically yourself! Ways to get your work featured out there. What comment pods are-and how to use them. Links: Instagram - @shannonclaire Blog - Shannon Claire Interiors Pinterest - Shannon Claire Interiors Shannon's website: Shannon Claire Interiors

Transcript

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0:00.0	Have you heard about the exciting new exhibit by the Black Artists and Designers Guild,
0:05.6	which was commissioned by the Cooper Hewitt Smithsonian Design Museum in New York City?
0:11.1	Big news, right?
0:12.6	The Cooper Hewitt's exhibition is called Making Home, Smithsonian Design Triennial.
0:18.2	Now, the batch designers exhibit is titled the Underground Library,
0:23.8	inspired by the Underground Railroad. The Underground Railroad is the clandestine network
0:28.6	established in the early 19th century through which many enslaved African Americans
0:33.6	traveled in search of freedom. This library installation represents a 21st century sanctuary surrounded by art, objects,
0:43.5	artifacts, and books of black legacy.
0:46.9	In reimagining and repurposing the Andrew Carnegie Personal Library,
0:52.7	badge invites you to examine the power of home libraries
0:56.1	and the significance of literacy, remembering that African Americans were denied the right to read
1:02.3	under slavery. I'm honored to share that Window Works in Livingston was asked by badge to create
1:08.7	the flat panels for the windows. We used a custom design fabric
1:12.5	by badge members, and the fabric was fabricated by Stacey Garcia's team at Libatex. So please make a
1:20.0	point to visit this inspired space the next time you are in New York City. The exhibition runs
1:25.5	from November 24 all the way through August 10th,
1:30.0	2025. So you have plenty of time to get this on your calendar. We will put links in the show notes. Welcome to a well-designed business.
1:51.7	My name is Luann Nygaara, and I'm so glad you found this podcast.
1:55.5	Together with my husband, Vince, and our partner, Bill, we have grown our company Window Works from the ground up.
2:01.5	So I know and I understand the challenges you face in running your interior design business.
2:07.6	I also know that your talent alone isn't enough to ensure your success.
	...

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