351 The Ultimate Marketing Engine by John Jantsch
The Marketing Book Podcast
Douglas Burdett
5.0 • 869 Ratings
🗓️ 1 October 2021
⏱️ 56 minutes
🧾️ Download transcript
Summary
The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth by John Jantsch
About the Book:
It is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers.
Organizations that focus on converting their customers to members and helping them achieve the lasting transformation they are seeking rather than simply offering the transaction of the moment are winning.
The Ultimate Marketing Engine promises to teach readers how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses.
Introducing the Customer Success Track
The Ultimate Marketing Engine introduces an innovative new approach to a marketing strategy that will transform how readers view their business, their marketing, and perhaps, even how they view every customer.
Readers will learn:
- Why strategy must come before tactics.
- How to narrow your focus and choose only ideal customers.
- Why no one wants what you sell – and what they actually want.
- How to use story and narrative as the voice of strategy.
- How to construct the perfect customer journey.
- How to grow your business with your customers.
This book will help readers take control of their marketing while creating ridiculously consistent business growth.
About the Author:
John Jantsch is a marketing consultant, speaker, podcaster, and author. His other books include Duct Tape Marketing, The Referral Engine, The Commitment Engine, Duct Tape Selling, SEO for Growth, and The Self-Reliant Entrepreneur.
He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.
John's small business advice has been featured in The New York Times, The Wall St. Journal, Forbes, Fast Company, Entrepreneur, CNBC, and CNNMoney among others.
Seth Godin called John Jantsch the "Peter Drucker of small business tactics."
And, interesting fact - he is now a member of a very exclusive club, The Marketing Book Podcast 5-Timers Club!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/ultimate-marketing-engine-john-jantsch
Transcript
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| 0:00.0 | This is John Jants, author of The Ultimate Marketing Engine, five steps to ridiculously consistent growth, and you are listening to The Marketing Book Podcast. |
| 0:12.0 | Welcome to the Marketing Book podcast helping you keep up with the smartest |
| 0:16.2 | thinking in the quickly changing field of modern marketing and now here's |
| 0:20.9 | your host Douglas Burnett Burdett. |
| 0:23.2 | Hello, and thanks for joining me on the marketing book |
| 0:26.1 | podcast where each week I publish an interview |
| 0:28.4 | with the author of a new marketing or sales book |
| 0:30.4 | and which was named by Forbes as one of 11 Smart Podcasts that will keep you in the |
| 0:35.1 | know and named by LinkedIn is one of 10 podcast that will make you a better market. |
| 0:40.0 | Don't worry about taking notes. You can find links to everything |
| 0:42.6 | linkable in this episode's website page at marketingbook podcast.com. |
| 0:47.3 | And since you're a listener to the marketing book podcast and I read every book |
| 0:51.1 | featured on the show, if I can recommend a specific marketing or |
| 0:54.6 | sales book or any other resource I know of for whatever challenge you're facing |
| 0:58.9 | send me a LinkedIn connection invite with a message indicating you're a listener so I won't mistake you for a |
| 1:04.2 | spam or ignore you and I will do my best to get you pointed in the right direction. |
| 1:09.1 | I do this podcast to help me and my listeners keep up with the latest ideas that matter most in the |
| 1:15.0 | quickly changing and somewhat overwhelming world of modern marketing and sales. |
| 1:19.3 | My day job is running a marketing agency that helps manufacturers, industrial companies grow their revenue. |
| 1:25.2 | To learn more about the problems we solve and how we do it, visit sales artillery.com. |
| 1:31.1 | All right, enough yackin, Let's get on with the show. |
| 1:34.0 | Today we welcome John Jance to talk about his newest book, The Ultimate Marketing Engine, |
... |
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