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The Tim Ferriss Show

#351: Real 4-Hour Workweek Case Studies — Allen Walton and SpyGuy, The Path to Seven Figures

The Tim Ferriss Show

Tim Ferriss: Bestselling Author, Human Guinea Pig

Lifestyle Design, Business, The 4-hour Workweek, Productivity, Timothy Ferriss Show, Startups, Tim Ferris, Entrepreneurship, Longform Interviews, Tools Of Titans, Timothy Ferriss, The Tim Ferriss Show, Tim Ferriss

4.617.4K Ratings

🗓️ 10 December 2018

⏱️ 114 minutes

🧾️ Download transcript

Summary

“And then I wake up at 7:00 a.m., and I roll over and look at my phone. And I have a notification from Shopify saying that I made my first sale for $149. And I let out this huge, orgasmic noise of relief. I was like, 'Wow. Everything’s going to be okay.'” — Allen Walton 

This episode is by popular request!

In detail, we uncover a real-world case study of someone who built a seven-figure business after reading The 4-Hour Workweek (and other resources, of course).

Two important people joined me for this jam session.

First is Allen Walton (@allenthird), founder of SpyGuy, an online security store based in the Dallas, Texas area. Walton struggled in high school and spent a few years playing video games before his mom made him apply for a job at a local surveillance chain, where he worked from 2009-2011. He became interested in starting his own business after being exposed to The 4-Hour Workweek. In 2014, he went out on his own and started SpyGuy, his current business. He built the business to $1 million in revenue on his own, relying on what he learned in books and podcasts, and it now brings in seven-figure revenue with five employees.

The second person joining me is journalist Elaine Pofeldt (@elainepofeldt), an independent journalist and speaker who specializes in careers and entrepreneurship. She is the author of The Million-Dollar, One-Person Business: Make Great Money. Work the Way You Like. Have the Life You Want, in which she looks at how entrepreneurs are scaling to $1 million in revenue prior to hiring employees.

In this episode we explore the specifics of key decisions, helpful tools, early mistakes, and much more, all leading to a business that has exceeded all expectations. I had a blast doing this one, and I hope you have a blast listening!

Click here for the show notes for this episode.

This podcast is brought to you by Four Sigmatic. I reached out to these Finnish entrepreneurs after a very talented acrobat introduced me to one of their products, which blew my mind (in the best way possible). It is mushroom coffee featuring chaga. It tastes like coffee, but there are only 40 milligrams of caffeine, so it has less than half of what you would find in a regular cup of coffee. I do not get any jitters, acid reflux, or any type of stomach burn. It put me on fire for an entire day, and I only had half of the packet.

People are always asking me what I use for cognitive enhancement right now — this is the answer. You can try it right now by going to foursigmatic.com/tim and using the code Tim to get 20 percent off your first order. If you are in the experimental mindset, I do not think you’ll be disappointed.

This podcast is also brought to you by FreshBooks. FreshBooks is the #1 cloud bookkeeping software, which is used by a ton of the start-ups I advise and many of the contractors I work with. It is the easiest way to send invoices, get paid, track your time, and track your clients.

FreshBooks tells you when your clients have viewed your invoices, helps you customize your invoices, track your hours, automatically organize your receipts, have late payment reminders sent automatically and much more.

Right now you can get a free month of complete and unrestricted useYou do not need a credit card for the trial. To claim your free month and see how the brand new Freshbooks can change your business, go to FreshBooks.com/Tim and enter “Tim Ferriss” in the “how did you hear about us” section.

***

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Transcript

Click on a timestamp to play from that location

0:00.0

optimal minimal

0:02.0

at this altitude I can run flat out for a half mile before my hands start shaking

0:06.3

can I also put some questions?

0:08.3

now I just see an appropriate time

0:12.0

I'm a cyber nanny organism living this show on metal windows cover

0:23.8

this episode is brought to you by four sigmatic

0:26.8

founded by the genius fins who lit the internet on fire

0:31.2

and you may have heard of their mushroom coffee which features chaga and lion's

0:35.6

mane which is taken silicon valley by storm

0:38.6

I use it pretty much every day either that or the chaga which is decaf

0:44.9

that is a separate version and I use both of these primarily for focus and

0:48.8

productivity they just get you going let you up like a

0:53.2

christmas tree so we just definitely check it out

0:56.0

people are always asking me what I use for cognitive enhancement and

0:59.6

for right now this is the answer I try to force this on all of my house guests

1:05.3

it is a hell of a thing if I have employees or people come over

1:08.6

who are working on projects with me I always try to feed it to them because

1:11.9

I'm going to get the limitless effect and get a lot more out of them

1:16.0

the first time I mentioned this product and four sigmatic on the podcast

1:20.9

their products sold out in less than a week so you may want to check

1:24.3

them out soon if you're listening to this and the coffee tastes like coffee

1:28.7

it takes just seconds to prepare with hot water

...

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