#351: Addressing Agile Skepticism, with Daria Bagina, Founder of Scrum Mastered

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 7 April 2023

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today we're going to talk about addressing Agile skepticism and utilizing Scrum successfully to create high-performance teams.

To help me discuss this topic, I'd like to welcome Daria Bagina, Founder, Trainer, and Coach at Scrum Mastered.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow

Don't miss the upcoming CXPS conference, May 8-11 in Durham, North Carolina. It's for professional services firms that want to focus more on the customer experience. Go to: https://clientexperience.org/cxps-conference/ to register and use the code AGILE200 to get $200 off your ticket.

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Season 5 of the Agile Brand with Greg Kilstrom, where we talk with enterprise and
0:07.0	technology platform leaders about the people, processes, and platforms that make marketing
0:11.7	and customer experience successful, scalable, and sustainable.
0:15.6	This is what creates an agile brand.
0:17.8	I'm your host, Greg Kilstrom, advisor and consultant for Fortune 1,000
0:22.0	marketing and CX leaders and teams as principal and chief strategist at GK5A and bestselling author,
0:29.4	keynote speaker, entrepreneur, and agile certified coach. The Agile Brand podcast is brought to you by
0:35.4	tech systems, an industry leader in full stack technology services, talent services, and real-world application.
0:42.7	For more information, go to teKSystems.com.
0:46.9	To sign up for the Agile Brand newsletter and get the latest insights and articles on marketing technology and CX, or to purchase a copy of my latest book,
0:55.7	House of the Customer, go to gregg kilstrom.com. You can also find all my books on Amazon
1:01.0	and other retailers. And now on to the show. Today we're going to talk about addressing
1:07.5	Agile skepticism and utilizing scrrum successfully to create high-performance
1:12.3	teams. To help me discuss this topic, I'd like to welcome Darya Begina, founder, trainer,
1:17.8	and coach at Scrum Masterd. Daria, welcome to the show.
1:21.2	Hi, hello. Thank you for having me. I'm very excited to talk to you about this topic.
1:27.4	Yeah, me too. You're looking forward
1:29.1	to it. Definitely, you know, you're on the right show. We're on the Agile brand here. So I don't
1:34.6	actually get to talk with as many Scrummasters and such as you might think. So looking
1:41.5	forward to this. So let's get started by talking about agile practices and the current business environment.
1:48.8	Do you think agile is becoming more or less relevant in the current business environment?
1:54.9	I think agile is becoming more and more relevant.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from The Agile Brand, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Agile Brand and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.