This is the Read to Lead podcast, episode 350.

I find that I have learned the most from actually running into problems.

That's been the big learning points.

It have been mistakes.

If you can live through them and recover from them, they better teach us than success.

Hi, and welcome to the Read to Lead podcast.

I am Jeff, and this is the podcast that's dedicated to your personal and professional growth.

The richest and most successful people in the world have read themselves to riches and great rewards, often starting

with little or nothing, and so can you. Each week we sit down with the author of a book I've deemed

to be pretty darn good, and we chat about their books, key insights, and main ideas. Today,

we'll be joined by Robert Rosenberg as we dive into his new book, Around the Corner, to Around the World, a dozen lessons I learned running Duncan Donuts. Yeah, that Duncan Donuts. I'll ask Robert to share about the four must-dos of an effective CEO. Why mistakes are a better teacher than success. Why the mindset of innovate, test, and iterate served Duncan so well and much, much more.

You know, something I shared just a moment ago is actually a partial quote from best-selling author and read-to-lead podcast guest, Brian Tracy.

He's read the manuscript from my upcoming book written with Jesse Winsiewski,

and Brian was asked to consider an endorsement for the book coming out in August,

and this is what he wrote. This extraordinary book will change your life,

unlock your potential, and enable you to achieve any goal you can set for yourself.

The richest and most successful people in the world have read themselves to riches and great

rewards, often starting with little or nothing, and so can you.

Needless to say, I was pretty excited when I saw that endorsement in my email inbox literally

just moments ago.

I want you to be able to get your hands on this book.

I think it will serve you quite well.

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