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The Marketing Book Podcast

350 The Long Game by Dorie Clark

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9868 Ratings

🗓️ 24 September 2021

⏱️ 66 minutes

🧾️ Download transcript

Summary

The Long Game: How to Be a Long-Term Thinker in a Short-Term World by Dorie Clark

About the Book:

Your personal goals need a long-term strategy.

It's no secret that we're pushed to the limit. Today's professionals feel rushed, overwhelmed, and perennially behind. So we keep our heads down, focused on the next thing, and the next, without a moment to breathe.

How can we break out of this endless cycle and create the kind of interesting, meaningful lives we all seek?

Just as CEOs who optimize for quarterly profits often fail to make the strategic investments necessary for long-term growth, the same is true in our own personal and professional lives.

We need to reorient ourselves to see the big picture so we can tap into the power of small changes that, made today, will have an enormous and disproportionate impact on our future success. We need to start playing The Long Game.

As top business thinker and Duke University professor Dorie Clark explains, we all know intellectually that lasting success takes persistence and effort. And yet so much of the relentless pressure in our culture pushes us toward doing what's easy, what's guaranteed, or what looks glamorous in the moment.

In The Long Game, she argues for a different path. It's about doing small things over time to achieve our goals—and being willing to keep at them, even when they seem pointless, boring, or hard.

In The Long Game, Clark shares unique principles and frameworks you can apply to your specific situation, as well as vivid stories from her own career and other professionals' experiences.

Everyone is allotted the same twenty-four hours—but with the right strategies, you can leverage those hours in more efficient and powerful ways than you ever imagined.

It's never an overnight process, but the long-term payoff is immense: to finally break out of the frenetic day-to-day routine and transform your life and your career.

About the Author:

Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world.

She has been named one of the Top 50 business thinkers in the world by Thinkers50, and was recognized as the #1 Communication Coach in the world by the Marshall Goldsmith Leading Global Coaches Awards, and one of the Top 10 Communications Professionals in the World by Global Gurus.

She consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, the Bill & Melinda Gates Foundation, and Yale University.

Dorie is the author of Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine.

A former presidential campaign spokeswoman, Dorie has been described by the New York Times as an “expert at self-reinvention and helping others make changes in their lives.” She is a frequent contributor to the Harvard Business Review, and she is quoted frequently in the worldwide media, including NPR, the BBC, and MSNBC.

And, interesting facts - she is a former journalist, a producer of a multiple Grammy-winning jazz album, and a graduate of Harvard Divinity School.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/long-game-dorie-clark

Transcript

Click on a timestamp to play from that location

0:00.0

This is Dory Clark, author of the long game, How to be a long-term thinker in a short-term world.

0:06.0

And you are listening to the 350th episode of the Marketing Book Podcast.

0:13.2

Welcome to the Marketing Book Podcast,

0:18.0

helping you keep up with the smartest thinking in the quickly changing field of

0:21.9

modern marketing. And now here's your host. in the where each week I publish an interview with the author of a new marketing or

0:33.3

sales book and which was named by Forbes is one of 11 Smart Podcasts that will keep

0:37.8

you in the know and named by LinkedIn is one of 10 podcasts that will make you a better market.

0:43.5

Don't worry about taking notes.

0:44.9

You can find links to everything linkable

0:46.6

in this episode's website, page at marketingbook podcast.

0:51.0

And since you're a listener to the marketing book podcast and I read every book

0:54.4

featured on the show if I can recommend a specific marketing or sales book or

0:58.9

any other resource I know of for whatever challenge you're facing send me a LinkedIn connection

1:03.7

invite with a message indicating you're a listener so I won't mistake you for a

1:07.7

spam or and ignore you and I will do my best to get you pointed in the right

1:12.0

direction. I do this podcast to help me and my

1:14.9

listeners keep up with the latest ideas that matter most in the quickly changing

1:19.4

and somewhat overwhelming world of modern marketing and sales. My day job is running a marketing

1:24.3

agency that helps manufacturers, industrial companies grow their revenue. To learn

1:28.9

more about the problems we solve and how we do it, visit sales artillery.

1:33.4

All right, enough yackin, let's get on with the show.

1:37.9

Today we welcome back, Dory Clark, to talk about her book The Long Game,

...

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